PlayTime, one of the country’s leading online entertainment platforms, has announced the continuing partnership with Binibining Pilipinas Charities, Inc. (BPCI), the prestigious organization behind the longest-running beauty pageant in the Philippines. This collaboration celebrates the shared vision of empowering Filipinas to transform their lives, pursue their passions, and spark change in the world.
Photo shows (L-R): Krizia Cortez, Director of Public Relations, PlayTime and Irene Jose, Chief Operating Officer of Uniprom, Inc., officially ink their partnership for this year’s Binibining Pilipinas. This is PlayTime’s second consecutive year as the pageant’s major sponsor.
The partnership represents a new era in pageant sponsorship—one that moves beyond the traditional and taps into the boundless potential of digital media to tell stories of strength, grace, and purpose.
Going on its 61st year, Binibining Pilipinas has served as a platform for Filipinas to rise, lead, and inspire—from the stage to global arenas. Through this partnership, PlayTime supports BPCI in bringing the pageant’s legacy to digital audiences, with dynamic social media collaborations, exclusive behind-the-scenes content, and interactive livestreams designed to engage fans and elevate the candidates’ personal stories.
“Our goal at PlayTime has always been to create experiences that uplift and inspire. This partnership with Binibining Pilipinas is about #EmpowHERment – giving power to her, the Filipina—to revolutionize her passions, her life, and the world she touches,” said Krizia Cortez, Director of Public Relations at PlayTime. “Together with BPCI, we are redefining what it means to entertain with purpose.”
Irene Jose, Chief Operating Officer of Uniprom, Inc., the organizer and promoter of the 2025 Binibining Pilipinas Beauty Pageant, shared, “Every candidate who joins Binibining Pilipinas brings with her a unique vision and voice. With PlayTime as our partner, we are now able to share these stories more widely—stories of advocacy, courage, and transformation. This partnership reflects our ongoing commitment to provide every Binibini a stage that extends beyond the coronation night.”
The Binibining Pilipinas 2025 Grand Coronation Night is set for June 15, 2025 and will be livestreamed on PlayTime’s official Facebook page. Like and follow @ph.playtime on Facebook and Instagram for updates, features, and exclusive content.
