Tanduay has once again solidified its position as the World’s Number 1 Rum, marking its eighth consecutive year at the top.
According to The Millionaires’ Club report by Drinks International Magazine, the Philippine rum brand sold 23.8 million case liters in 2024. Its nearest competitors, Bacardi and Captain Morgan, sold 19.7 million case liters and 11.5 million case liters, respectively.
“It makes us proud that a Philippine brand is performing well on the global stage. Even while we are entering new markets, we have always remained true to our Filipino heritage and craftsmanship. This recognition is the result of the collective effort of our different teams and the trust of our consumers around the world,” said Tanduay International Business Development Manager Roy Kristoffer Sumang.
Despite industry-wide challenges in the past year, Tanduay recorded a 1.7 percent increase in global sales. It was the second fastest-growing rum brand in 2024, and was one of only two brands that experienced growth in sales that year. The other rum brand was India’s 1965. Overall, Tanduay was the 6th top-selling spirits brand in the world.
The Millionaires’ Club base its rankings on public company reports and requesting data directly from the world’s biggest spirits brand owners.
“Some of the growth percentages do not correspond to the year-on-year volume sales comparative, this is because we calculate growth from the actual volume data supplied, which could be two to three decimal places, but we round this data to one decimal place for easy reading. Where brands appear equal on volume sales, ranking is determined by the highest decimal point, which is not displayed and blank spaces indicate that data was not available or the brand didn’t exist in that year,” the publication said.
Founded in 1854, Tanduay has built a legacy of excellence in the spirits industry throughout the years. Its growth continues across a diverse range of international markets outside of the Philippines, including Armenia, Australia, Austria, Belgium, Canada, Costa Rica, Czech Republic, Georgia, Germany, Hungary, Luxembourg, Malta, New Zealand, People’s Republic of China, Peru, Poland, Singapore, South Korea, Taiwan, the Netherlands, United Arab Emirates, United States, and United Kingdom.
