Rising actress-singer Ashtine Olviga, star of Viva One’s ‘Mutya ng Section E’ and the upcoming film ‘Minamahal: 100 Bulaklak Para Kay Luna’, has been officially launched as the newest celebrity endorser of Botejyu’s Donburi Rice Bowls under the MASHARAP campaign.
Known for her relatable charm and family-first values, Ashtine shared that she has been saving up to surprise her family with an out-of-the-country vacation. “Nag-iipon po ako para madala ang family ko sa isang out-of-the-country vacation trip—sana sa Europe. Ayoko pa magbigay details para surprise sa kanila. I’m really very thankful,” she said.
That same gratitude and grounded nature shine through in her latest endorsement. In a playful commercial directed by Paul Basinillo, Ashtine is seen taking a break from a busy day to enjoy her favorite Donburi rice bowl—a scene she says reflects her real-life love for Japanese comfort food.
“Japanese food is my comfort lane, especially rice bowls,” Ashtine shared. “On long days, a Donburi is that quick reset I look forward to. It’s warm, flavorful, and it powers me up without slowing me down. That’s why MASHARAP felt so me.”
Botejyu, brought to the Philippines by Viva Foods, has nearly 100 branches nationwide and is known for its bestselling Donburi selections such as Tender Pork Katsu, Diced Teriyaki Beef Garlic Steak, Hokkaido-Style Grilled BBQ Pork, and Crispy Prawn Tempura.
Vicente Raphael del Rosario IV, Viva Foods President and COO, praised the young star: “Ashtine brings a joyful, genuine energy that mirrors how Filipinos enjoy Japanese rice bowls—casual, comforting, and always delectable.”
Director Paul Basinillo also drew parallels between Ashtine and some of today’s most enduring icons. “Kapag si Ash na ang nasa stage, ang lakas ng response ng audience. Ganun din sa social media. Madali siyang makasunod sa lahat ng instructions, and she enjoys what she’s doing. Her passion reminds me of Sarah Geronimo’s drive,” he said.
As Ashtine continues to balance school, acting, music, and endorsements, her new role with Botejyu celebrates not just the joy of eating, but the joy of savoring life’s milestones—big or small.
‘Minamahal: 100 Bulaklak Para Kay Luna’, her first big-screen pairing with Andres Muhlach, opens in cinemas on September 24, 2025.
