The Public Relations Society of the Philippines (PRSP) successfully held its “How to Package a Winning ANVIL Awards Entry” session on September 2 at the Meralco Multi-Purpose Hall in Pasig City. The event gathered professionals from the corporate, PR, and advertising sectors to gain insights on preparing strong submissions for the upcoming 61st ANVIL Awards.
Moderated by Ana Ruby Pista, APR, PRSP Vice President for Internal Affairs and Chair of the 61st ANVIL Awards, the session guided participants through the updates in this year’s competition, highlighting the refined rubrics that place stronger emphasis on research, measurable outcomes, and campaigns that go beyond expectations.
“The 61st ANVIL is not only about recognizing creativity — it’s about celebrating campaigns that deliver verifiable impact to organizations and communities. These updates are designed to ensure that every entry is judged with rigor, fairness, and relevance to today’s evolving communications landscape,” said Pista.
The main discussion was led by Norman Agatep, APR, PRSP Vice President for External Affairs and Past PRSP President. His talk offered an in-depth look at how entries are evaluated, with strong emphasis on what judges look for in submissions. He discussed the importance of writing with a clear audience in mind, choosing the right tone, and creating entries that resonate emotionally, along with several other valuable takeaways. To illustrate his points, Agatep also presented several award-winning campaign videos, providing the audience with concrete examples of how impactful storytelling and strategy translate into ANVIL-worthy entries.
Photo shows (from left): Norman Agatep, APR, PRSP Vice President for External Affairs, Ma. Luisa Sebastian, APR, PRSP President, and Ana Ruby Pista, APR, PRSP Vice President for Internal Affairs and Chair of the 61st ANVIL Awards
“The first step to winning an ANVIL lies in how you package your entry. It’s about crafting it in a way that not only captivates the judges but also champions the scale and impact of the work you and your organization have accomplished,” Agatep shared.
To further enrich the session, a Q&A portion allowed participants to clarify their concerns and seek guidance on specific challenges. The segment was led by PRSP President Ma. Luisa Sebastian, APR, who addressed live questions from the audience.
To accommodate more interested participants, PRSP announced two additional sessions, to be held in both face-to-face and online formats, scheduled for the last week of September.
Participants may register and submit their entries at http://anvilawards.prsp.ph before the submission period closes on November 15, 2025. Follow PRSP’s official Facebook page to receive updates on the upcoming ANVIL Awards.
