TP, a global leader in digital business services, was recently named Grand Winner of the Service Excellence Company of the Year award at the 2025 Asia CEO Awards held at the Manila Marriott Grand Ballroom.
Committed to Excellence. Receiving the Asia CEO Awards trophies on behalf of TP in the Philippines were, from left: Senior Director of TP Digital KC Nuñez, Vice President of AI and Analytics Vishnu Raj, Chief Operating Officer Anish Kapoor, Director of Interactions Analytics Marry Lloyd Santos, and Director of External Relations Nash Frias.
In addition to this top honor, TP was also recognized as a Circle of Excellence Finalist in two categories, namely Most Innovative Company of the Year and IBPAP IT-BPM Techblazer of the Year.
These prestigious distinctions underscore TP’s industry leadership in delivering world-class service, driving business growth, and contributing to the Philippines’ economic development and global competitiveness through innovation and human capital advancement.
AI + Human Synergy for Superior CX Delivery
Evolving from the traditional BPO model into the future-ready IT-BPM organization it is today, TP in the Philippines consistently raises its service delivery standards through its Foundational AI Backbone (TP.ai FAB) alongside the Teleperformance Operational Processes and Standards (TOPS)—TP’s global quality and compliance network.
TP.ai FAB is an integrated technology platform that safely orchestrates AI, human experts, and technology at scale. The platform enables the organization further to deliver exceptional services on internal and external fronts alike.
TOPS, on the other hand, establishes standardized benchmarks, operating procedures, and compliance checks that ensure consistent performance excellence across all TP sites, accounts, and lines of business.
Together, these frameworks illustrate TP’s commitment to harnessing both advanced technology and emotional intelligence, proving that excellence lies in the synergy between human capability and innovation.
2025 Asia CEO Awards Trophies. TP in the Philippines is Service Excellence Company of the Year Grand Winner and a Circle of Excellence Finalist for Globaltronics Most Innovative Company of the Year and IBPAP IT-BPM Techblazer of the Year.
Revolutionizing CX through Human-Amplified AI
This year, TP in the Philippines redefined customer experience by building TP.AI, the organization’s proprietary AI platform, atop its proprietary business transformation framework. TP.AI amplifies human potential through Generative and Agentic AI, transforming customer experience (CX) from a cost center into a strategic business advantage.
Now deployed across over 100 programs and 700 client implementations, TP.AI is a first-of-its-kind centralized platform in the Philippine CX industry, featuring:
1) TP Microservices, a proprietary architecture managing 116+ unique cloud-based microservices enabling faster innovation and scalability.
2) Domain Knowledge Integration—embedding deep industry expertise across telecommunications, retail, travel, healthcare, financial services, public sector, and utilities;
3) Agentic AI Capabilities – advanced self-actuating automation handling complex, multi-step processes while preserving human oversight for emotionally nuanced interactions.
Most notably, TP has proven that AI amplification of human capabilities outperforms AI-only automation. While many organizations pursue full automation, TP continues to champion the human-AI partnership, delivering superior, emotionally intelligent customer experiences.
“The recent Asia CEO Awards wins are a testament to TP’s unwavering commitment to excellence—across service delivery, digital transformation, social responsibility, and innovation through human-amplified AI. This recognition further solidifies TP as a driving force in the Philippine IT-BPM industry and beyond. We are proud of what we’ve achieved so far, and look forward to shaping the next era of intelligent, human-centered business solutions,” said Rahul Jolly, CEO of TP in the Philippines.
The Asian CEO Awards honors individuals and organizations that significantly contribute to the Philippines’ economic progress and position the country as a leading business destination in the Asia-Pacific region.
