CHAGEE officially launched its newest seasonal drink, the Cocoa Oolong Milk Tea, alongside its CHAGEE x Hello Kitty collaboration on December 20, 2025, at the Activity Center of TriNoma, turning the venue into a festive hub for tea lovers and Hello Kitty fans.
The pop-up offered a fun and immersive experience, inviting visitors to create their own charms, enjoy a themed photo booth, and sample the newly launched Cocoa Oolong Milk Tea. Described by guests as cozy yet refreshing, the drink proved to be a perfect fit for the holiday season. Attendees also received free CHAGEE vouchers and had the chance to browse exclusive collaboration merchandise.
A highlight of the event was the release of the much-anticipated Hello Kitty Plushie Charm, which became available starting December 19. The Plushie Charm Set includes two large Cocoa Oolong Milk Teas and one Plushie Charm, allowing customers to enjoy the festive drink while taking home a collectible keepsake.
Quantities are limited, with one set available per customer per day, and merchandise can only be purchased through bundle options.
The TriNoma activation forms part of CHAGEE’s broader regional holiday campaign across Southeast Asia.
Branded as “CHAGEE loves Hello Kitty,” the campaign features pop-ups and in-store experiences with festive décor, interactive stations, and collectible rewards in select locations across the region.
At the heart of the collaboration is the Cocoa Oolong Milk Tea, made with premium oolong tea sourced from the UNESCO-listed Wuyi Mountains and cocoa from Côte d’Ivoire’s Gold Belt.
The blend delivers a roasted aroma followed by a smooth cocoa finish, reflecting the brand’s focus on warmth, comfort, and shared moments.
By pairing its seasonal offering with Hello Kitty’s playful and comforting charm, CHAGEE adds a sweet twist to holiday marketing, creating an experience that celebrates connection, collectibility, and the simple joy of sipping tea together. (with reports from Aldrine Benitez)
