Converge Global Business, the corporate and large enterprise unit of leading broadband and technology provider Converge ICT Solutions Inc., bannered its technology-driven solutions at the 2025 Philippine Retailers Association National Retail Conference & Expo (NRCE) held at the SMX Convention Center attended by over 700 retail industry and business leaders.
Benjamin B. Azada, Converge Executive Vice President and Chief Operations Officer, delivered a powerful keynote, emphasizing the essential role of advanced technology in creating authentic and meaningful customer experiences.
“Customers are looking for human interaction, enhanced by technology and not diminished by it. Technology shall bridge between digital tools and supporting authentic customer experience,” Azada shared during his talk, “From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience”, on the second day of the conference.
Converge did not stop at an inspiring keynote. Its visually striking and interactive booth earned accolades from attendees, being recognized as one of the “Best 10 Booth” of the country’s biggest retail conference and among those most visited too. The interactive booth showcased Converge’s future-ready solutions, such as Managed WiFi and Intelligent Surveillance, and its resolute mission to bridge the digital divide in the Philippines. Attendees were entertained firsthand on how Converge uses its technology innovations to shape the future of retail and help Filipino businesses deliver modern customer engagement solutions.
Converge EVP & COO Benjamin B. Azada delivers his talk, “From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience.”
During his presentation, Mr. Azada highlighted how Converge empowers retailers with solutions for omnichannel personalization. By providing reliable, scalable connectivity—including Converge Starlink for Business for remote areas—businesses can seamlessly integrate systems like Point of Sale (POS), e-commerce, and Customer Relationship Management (CRM). This enables real-time engagement and instant feedback, ensuring that every business, from remote producers to urban shops, can offer a consistent and modern service.
To further enhance the customer experience, Converge offers solutions for in-store engagement and security. The company provides secure Managed WiFi with Anti-DDoS protection as a value-added service and enables businesses to host and scale loyalty platforms on secure cloud environments. By using its robust infrastructure to protect customer data, Converge helps businesses build trust, encourage deeper engagement, and create a safer digital environment for all.
To ensure a best-in-class experience, Converge is significantly expanding its global infrastructure. The company will activate two new international submarine cable systems this year—the Bifrost and SEA-H2X—to drastically increase international bandwidth. It will also open two new data centers in Metro Manila and Pampanga. These facilities and new cables will provide enhanced stability and reliability for businesses of all sizes, enabling them to scale operations with confidence and ensuring consumers enjoy seamless digital experiences.
Converge Global Business Sales & Marketing teams were all smiles as they accepted the award for their winning booth design, celebrated as one of the top ten best set-ups at the event.
“The 2025 National Retail Conference & Expo presented an incredible convergence of retail and technology thought leaders,” Azada added. “Converge takes pride in being a part of these progressive conversations and offering breakthrough solutions that empower businesses to achieve and deliver more.”
The Expo served as a hub for professionals across the retail and tech industries to explore innovations, exchange insights, and uncover new opportunities. Through its active participation, Converge reaffirmed its commitment to taking Filipino businesses beyond connectivity by delivering high-performance technology solutions tailored to today’s evolving market demands.
Visit www.convergeict.com or email them at globalbusiness@convergeict.com to learn more about their business solutions or discuss how it can be tailored to suit your specific needs.
