Mang Inasal, the Philippines’ grill expert, proudly celebrated its recent achievements at the 61st Anvil Awards, taking home three prestigious recognitions for its innovative marketing initiatives.
The brand received Silver Anvil Awards for Best Use of Social Media for its 4 Cheese Halo-Halo campaign, as well as for Best Use of Partnerships and Best Use of Influencer Marketing for its MI UNIVerse campaign. These awards highlight Mang Inasal’s commitment to creating meaningful engagement with its stakeholders, leveraging social media, partnerships, and influencer collaborations to connect with the next generation of customers.
“Mang Inasal has always believed in the power of authentic storytelling and community engagement. These Anvil Awards affirm our marketing approach—innovative, relevant, and deeply connected to our customers’ experiences,” said Mang Inasal President Mike V. Castro. “We will continue to explore creative ways to bring our brand closer to Filipinos nationwide.
Mang Inasal’s award-winning campaigns showcased the brand’s agility in connecting with audiences through modern digital platforms while staying true to its mission of delivering Ihaw-Sarap and Unli-Saya experiences for all.
The Anvil Awards is the country’s most prestigious recognition of public relations (PR) excellence, presented annually by the Public Relations Society of the Philippines. Known to be the ‘Oscars’ of PR practice in the Philippines, it is regarded as a symbol of excellence in the local PR industry.
Mang Inasal’s Digital and PR team, led by Mari P. Aldecoa (fourth from left), receives the Anvil Awards, with its PR agency, Grupo Agatep led by Normal Agatep, APR (second from right), from PRSP Trustees Engelbert Apostol (far left) and Steve Michael Moore, Jr. (far right).
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