Peak travel media awareness session by VFS Global took place on January 27, 2026, at Shangri-La The Fort, bringing together media and travel stakeholders to highlight the rising number of Filipinos traveling abroad and the growing demand for visa services.
The gathering reflected a shared excitement for global journeys, paired with a clear message about the importance of preparing early as peak travel season approaches.
The atmosphere inside the venue felt much like a bustling departure lounge full of anticipation, plans, and conversations about upcoming trips. With more Filipinos choosing to explore destinations beyond the country, the need for smoother and more organized visa processing has become more important than ever.
Data shared during the session showed that VFS Global recorded an additional 8 percent increase in visa applications over the past year, a strong sign of how international travel is becoming part of everyday life.
Instead of sounding like a formal briefing, the discussion focused on real travel experiences. Long queues, limited appointment slots, and longer waiting periods were presented as common challenges now faced by many travelers. With demand continuing to rise, applying for a visa early was highlighted as the best way to avoid stress and last-minute complications.
The message carried throughout the session was simple but powerful: travel dreams begin long before boarding a plane. Securing a visa on time gives travelers the freedom to plan confidently, book flights without worry, and focus on the excitement of the journey ahead.
As the session wrapped up, the energy in the room matched the current state of Filipino travel—eager, optimistic, and ready to explore the world. With peak season drawing closer, the call to prepare early echoed as the smartest move for anyone ready to take the next adventure beyond borders. (with reports from Aldrine Benitez)
