On February 5, 2026, at Noctos Music Bar in Quezon City, Ice Seguerra and Liza Diño took the stage alongside Louise, Princess Velasquez, and the Divine Divas to officially launch ‘Fire and Ice Entertainment,’ turning the venue into a pulsating celebration of Filipino artistry.
The night unfolded like a masterclass in talent and vision, with every performance from soulful ballads to high-energy divas showcasing not just skill but the heartbeat of a creative ecosystem ready to transform live events, music production, and storytelling.
The evening felt electric the moment Ice and Liza shared their vision for Fire And Ice: LIVE! for shows, music and studios for production, and media and consultancy for projects. Each branch promises more than output; it promises care, collaboration, and a platform where artists are supported fully in their craft. Watching them speak about the ecosystem, the ambition felt contagious. This isn’t just a company launch, it’s a movement.
Performances stole the spotlight at every turn. Louise and Princess Velasquez captivated with their soulful sets, while the Divine Divas—Brigiding, Precious Paula Nicole, and Viñas Deluxe—brought the house down with infectious energy. Every act built anticipation, leading to the symbolic contract signing that officially welcomed the first wave of artists into the Fire and Ice family, marking the start of something bigger than anyone could anticipate.
Beyond the stage, the launch revealed Fire And Ice’s core philosophy: collaboration over branding, intention over haste, and creating spaces where creativity can thrive.
From concerts to theater, digital storytelling, and studio work, every project is built with care and purpose. Watching Ice and Liza explain the journey, it was easy to see how thoughtful planning and shared values create a foundation for artistry that lasts.
The night ended not just with applause, but with a sense that something remarkable had begun. ‘Fire and Ice Entertainment’ isn’t just producing shows or songs—it’s cultivating a community of Filipino artists, ready to shine locally and globally, under the guidance of Ice Seguerra and Liza Diño’s visionary leadership. (with reports from Aldrine Benitez)
