Gelavie by Vibbi, a new hair and body mist collection by Angela Muji in collaboration with Viva Beauty, was officially unveiled during an intimate beauty launch attended by media guests, influencers, and industry insiders, transforming the venue into a soft, scent-filled space that celebrated self-expression, everyday confidence, and the evolving role of a young actress stepping deeper into the beauty industry.
The event space immediately set the mood—light, airy, and delicately curated with pastel tones that mirrored the identity of the collection. A gentle blend of fragrances lingered in the air, offering a preview of what guests were about to experience. Tables displayed the three variants in carefully styled arrangements, inviting attendees to explore each scent at their own pace. Conversations began almost instantly, with guests comparing impressions, testing sprays on their wrists, and discovering how each fragrance unfolded differently on the skin.
At the center of the launch stood Angela Muji, whose involvement in the collection extended far beyond a typical endorsement. Every detail of Gelavie by Vibbi reflected her personality—from the playful naming of the scents to the visual identity of the packaging. The name itself carried a personal touch, blending her own identity with a phrase that embraces life’s natural flow. This sense of authenticity resonated strongly throughout the event, making the launch feel less like a formal product reveal and more like a personal milestone shared with the public.
The collection introduced three distinct scents—Candy and Cloud, Lush and Lollipop, and Sweet and Swirl—each offering a different sensory experience. Guests gravitated towards different variants depending on their mood: some were drawn to the crisp, clean freshness of Lush and Lollipop, others to the soft floral notes of Sweet and Swirl, while many enjoyed the lighthearted sweetness of Candy and Cloud. The versatility of the scents became a key talking point, as attendees appreciated how each option could easily transition from daily routines to social settings.
What made the experience particularly engaging was the practicality of the product. The mists were designed to be light and non-overpowering, ideal for warm climates and close-contact environments. As guests moved around the venue, the fragrances subtly blended into the atmosphere, never overwhelming but always present—a quiet confidence rather than a bold statement. This approach made the collection feel accessible, especially for individuals seeking something effortless yet effective for everyday use.
Discussions during the launch extended beyond fragrance, touching on themes of self-care and personal growth. The message behind Gelavie by Vibbi emphasized the importance of feeling good about oneself, rather than seeking external validation. This perspective added depth to the product, positioning it not just as a beauty item but as part of a broader lifestyle centered on confidence and self-awareness.
The formulation also drew attention, with ingredients such as aloe vera, panthenol, niacinamide, and glycerin highlighted for their skin-friendly benefits. Guests noted how the product combined fragrance with subtle care, offering hydration alongside a scent. The compact design further reinforced its practicality, making it easy to carry and reapply throughout the day—an essential feature for those constantly on the move.
As the event progressed, the atmosphere remained warm and engaging. Guests lingered around the displays, revisiting their preferred scents and exchanging thoughts with others. The shared experience of discovering the collection created a sense of connection, turning the launch into a space where beauty, conversation, and personal expression naturally intersected.
By the close of the event, Gelavie by Vibbi stood out as more than just a new addition to the beauty market. It reflected a thoughtful blend of personality, purpose, and practicality—an extension of Angela Muji’s creative vision. The launch captured a quiet yet powerful message: confidence does not always need to be loud; sometimes, it is found in the softest details, carried gently in something as simple as a daily scent. (with reports from Shania Haluber)
