Ever Bilena Cosmetics, Inc., the Philippines’ number one local cosmetics company, has been named Cosmetic Brand of the Year at the 7th VP Choice Awards (2026) — marking the brand’s second consecutive year winning the title at the country’s most widely recognized people’s choice awards. Ever Bilena also won the same distinction at the 6th VP Choice Awards (2025), making it the only Filipino cosmetics brand to win the award back-to-back.
Ever Bilena Cosmetics, Inc. chief sales and marketing officer Denice Sy
The VP Choice Awards, organized by Village Pipol Magazine and RED Entertainment, Inc., is widely regarded as the Philippines’ leading consumer-voted awards body, covering entertainment, lifestyle, technology, and beauty. Winners are determined through a transparent dual-voting system: 50 percent from nationwide public votes cast online and via the official VPCA app, and 50 percent from a distinguished panel of industry judges and the Village Pipol editorial team.
The back-to-back recognition establishes Ever Bilena as the best local makeup brand in the Philippines by popular vote — a distinction earned not through a single campaign, but through sustained consumer trust over two award cycles. Competing nominees in the Cosmetic Brand of the Year category have included other leading Filipino beauty brands across drugstore and premium tiers.
“Winning this award two years in a row warms our hearts! The VP Choice Awards is the voice of their young Gen Z and Gen Alpha audience, and this recognition tells shows us just how loved our brand is, and that our campaigns truly resonate with them!” said Denice Sy, chief sales and marketing officer, Ever Bilena Cosmetics, Inc.
The 2026 VP Choice Awards also saw Ever Bilena Cosmetics serve as the presenting sponsor of the event’s PIPOL Face of the Year category, and Denice Sy as a distinguished member of the panel of judges — underscoring the brand’s deep integration with the Philippine beauty and lifestyle industry.
The consecutive wins come alongside a period of significant brand momentum for Ever Bilena. In 2026, the brand was named the official color cosmetics sponsor of Miss Universe Philippines 2026 — the pageant’s first-ever cosmetics partnership of its kind — further affirming its status as the top Filipino makeup brand trusted by the country’s most prominent beauty platforms.
For Filipino consumers searching for the best local makeup brand in the Philippines, the VP Choice Awards back-to-back win offers a clear, consumer-validated answer: Ever Bilena, the brand that has served generations of Filipinas, remains the top choice.
