The Public Relations Society of the Philippines (PRSP) has partnered with San Beda University’s Marketing Lab to pursue “A Structural Audit of the Mismatch between Academic Foundations and Professional PR Practice in the Philippines.”
Photo shows (from left) Edgar Timbungco, MBA, APR, CPME, Vice President for External Affairs and the 33rd National PR Congress Chair; Norman Agatep, APR, Vice President for Internal Affairs and the 62nd Anvil Awards Chair; and Ana Ruby Pista, APR, President, alongside Greg Borja III, MBA, CPME, Director of the Communications and Public Relations Office of San Beda University; Jojo M. Villamin, CHP, CGSP, CPME, MSC, DBA, University Faculty Member; and Cheska Torrevillas, Officer-in-Charge for Research and Education of SBJMA.
The Memorandum of Understanding covering the research was signed on April 23 at Solaire Resort North in Quezon City.
As of this writing, the research has already completed three Focus Group Discussions with representatives from PRSP, the International Association of Business Communicators Philippine Chapter, led by Richard Arboleda, and the International Public Relations Association Philippines, chaired by Claire Papa. Highlights of the white paper will be presented at the 33rd National PR Congress to be held on Sept 17 and 18 at Solaire Resort North.
The Marketing Lab is San Beda Marketing Department’s research and consultancy arm, translating academic theory into actionable market intelligence and bridging data with strategic insights. Driving the research is The Marketing Management Department within the College of Accountancy and Business, along with the San Beda Junior Marketing Association.
Ana Pista ushers PRSP beyond “PR for All,” introducing “Steward the Story” as its 2026–2027 direction.
San Beda University and Solaire North representatives listen as Ana Ruby Pista, APR, discusses the thrust of the current PRSP Board.
