Beautéderm Corporation continues to expand its fragrance portfolio with the launch of a collection of signature perfumes inspired by individuality, confidence, and self-expression.
Leading the collection are fragrances dedicated to two of Beautéderm’s original celebrity endorsers, Sunshine Garcia and Alex Castro, whose longstanding relationship with the brand reflects founder and CEO Rhea Tan’s commitment to building genuine partnerships beyond business.
Created to embody Sunshine Garcia’s elegance and confidence, her namesake fragrance features a refined composition that unfolds beautifully on the skin, leaving behind a sophisticated scent designed to inspire confidence throughout the day.
Meanwhile, the Alex fragrance was masterfully crafted for those who appreciate life’s optimistic moments without excess. Designed to create not only an aura of freshness but also uplift one’s mood, the scent reflects Alex Castro’s easygoing and positive personality.
The collection also introduces several other distinctive fragrances under the Beautéderm perfume line.
Bespoke is artistically created for fragrance enthusiasts who appreciate perfume as an expression of creativity, while remaining thoughtfully designed for everyday wearers who find confidence through scent. Each fragrance in the collection uses premium fragrance oils sourced from Europe.
For those who prefer fresh citrus notes, Rein blends bright citrus accords with clean neroli, delivering a refined and smooth fragrance from the first spray to the dry down.
Rei, on the other hand, offers an irresistibly sweet scent that takes its wearer on an unforgettable olfactory journey, balancing sweetness with comforting depth.
Completing the collection is Audrey, a luminous fragrance that combines radiant freshness with delicate softness, resulting in a captivating scent inspired by confidence and the power of self-expression.
Beyond the fragrances themselves, the launch highlighted the enduring friendship shared by Rhea Tan, Sunshine Garcia, and Alex Castro.
During the event, Sunshine and Alex reflected on their years-long relationship with the Beautéderm founder, describing it as a friendship built on trust, loyalty, and mutual support.
For her part, Tan emphasized that Beautéderm has always valued authentic relationships with its celebrity ambassadors.
According to the entrepreneur, working with endorsers has never been purely transactional but has evolved into genuine friendships that extend beyond professional collaborations. She added that she has remained supportive of Sunshine and Alex not only in their careers but also in their personal lives.
