Under the sun and sea breeze of Discovery Samal, Epson Philippines Corporation gathered its media partners for Fusion, turning its annual engagement into a more meaningful exchange of ideas grounded in action, collaboration, and shared responsibility.
Now in its 17th year, Fusion continues to evolve as a space for open conversations around Epson’s priorities, innovations, and long-term direction. This year’s theme, ECOPRINT, reflects a simple but powerful belief: that real impact is built over time through everyday decisions, consistent practices, and strong partnerships.
During Brand Talk on Day 1 of Fusion 17, Epson executives shared how sustainability is embedded across the company’s strategies and operations, including its long-term direction under the Engineered Future 2035 vision. The discussion highlighted Epson’s commitment to developing solutions that address real-world needs while considering their long-term impact on businesses, communities, and the environment.
“At Epson, sustainability is part of how we work every day. It guides the way we develop our technologies, run our business, and work with our partners and communities,” said Masako Kusama, President and Director of Epson Philippines Corporation. “This reflects the impact that grows from these everyday actions. Through Fusion, we are grateful for the opportunity to share ideas, learn from one another, and continue building meaningful partnerships.”
Epson shared how sustainability is reflected not only in its environmental programs, but also in the technologies it develops to help customers operate more efficiently. The company highlighted its Heat-Free technology and energy-efficient printing solutions, which help businesses manage operating costs while reducing power consumption and resource use.
The discussion further showcased how these principles are applied within Epson’s own operations. Through initiatives such as waste segregation, recycling programs, and its employee-led Trash to Treasure campaign, the company continues to promote responsible waste management in the workplace. In FY25 alone, Epson Philippines collected more than 1,100 kilograms of plastic waste and over 1,100 kilograms of shredded paper for recycling and upcycling efforts.
Beyond its own operations, Epson continues to work with partners and communities to support environmental initiatives. Among the projects featured during Fusion was Epson’s partnership with WWF-Philippines in Pio Duran, Albay, which aims to strengthen local waste management through improved waste collection, plastic recycling, and community capacity-building programs.
The company also highlighted its Corporate Waste Collection Program, first piloted in Davao and later expanded to Cebu, helping channel partners properly collect, dispose of, and recycle used consumables and other waste materials.
Complementing the discussions, media partners took part in Conquer the Elements: The Samal Challenge, an interactive island-wide activity. Participants navigated a series of challenges inspired by different elements, testing teamwork, adaptability, and problem-solving across various locations around Samal Island.
Through conversations and shared experiences across Samal Island, Fusion 17 reflected the intent behind the ECOPRINT theme, showing sustainability and innovation as an ongoing practice shaped by everyday decisions, collaboration, and consistency.
To learn more about Epson, its commitment, products and services, head to https://www.epson.com.ph/.
