CHAGEE Philippines invites tea lovers to sip a new classic with the launch of Apple English Breakfast tea on 3 July 2026, a new limited-edition flavour and merchandise collection in partnership with one of the most esteemed cultural institutions in the UK, Tate. Inspired by three iconic still-life artworks from Tate’s collection, the launch brings together a story of tea, apples, and art that spans cultures and centuries.
Two Traditions, One New Classic
Tea and apple are two of the most enduring symbols in human history. Tea originated thousands of years ago in China and grew into a daily ritual across the world — from the tea houses in East Asia to breakfast tables of Britain. Similarly, the apple has been cultivated for thousands of years across Europe and Asia, and has appeared across centuries of Western art.
Apple English Breakfast Tea is CHAGEE’s way of honouring both traditions at once. Familiar, but made for today.
Apple English Breakfast Milk Tea
A Tea Blend That Crosses Continents
The tea base is built on five distinct teas, selected and blended with precision. Assam from India forms the backbone: full-bodied, malty, and strong. Lapsang Souchong from Wuyishan, Fujian adds its signature pine-smoked depth, complemented by the velvety richness of Yunnan Golden Pekoe. Four Seasons Spring from Taiwan contributes floral smoothness and balance, with Highland Qilan from Fujian lifting the whole blend with a clear, lingering orchid fragrance. Each tea is roasted and processed separately, gently brought together under controlled temperature and humidity, so their aromas integrate naturally without competition.
The apple is Red Fuji sourced from Shandong, China. It is processed through whole-fruit cold extraction, skin and flesh together, with no added water, sugar, or preservatives. The juice is then absorbed into the tea leaves using a low-temperature infusion process, followed by vacuum drying to lock in its flavour. The result is a tea that infuses apples into a blend seamlessly.
“Culture has always travelled through food and drink, and tea is probably the best example of that in history. With Apple English Breakfast Tea, we wanted to honour all of those journeys in a single cup, creating something that people from every country and culture can genuinely connect with,” said Christopher Tiong, General Manager CHAGEE Philippines.
Art In Your Hands, Art You Can Drink
Three artworks from Tate’s collection anchor the CHAGEE | Tate merchandise collection — each reflecting a different moment in art history.
Henri Fantin-Latour’s A Plate of Apples (1861) is a still-life showing the artist’s careful attention to composition and detail, capturing everyday objects with naturalistic precision. In Paul Cézanne’s Still Life with Water Jug (c.1892-3), Cézanne paints the same objects repeatedly, experimenting with perspective to show multiple viewpoints at once. The result is an unfinished, meditative study of form, color, and perception. Mark Gertler’s The Basket of Fruit (1925) demonstrates his vibrant use of color and composition. The painting combines precise observation with a bold, expressive style, reflecting the artistic currents of early 20th-century Britain. Together, the three show how a single familiar object can be seen in entirely different ways depending on who is looking, and when.
The artworks appear across the full range of limited-edition packaging, including cups and insulated carrier bags, as well as a curated collection of merchandise. Each piece is designed to carry the artworks into daily life, making them something to hold, use, and keep.
Consumers can look forward to a selection of collectible items, including, but not limited to:
The Apple Edition Picnic Mat (CHAGEE App Activities Exclusive)
The Apple Edition Keepsake Magnets
The Apple Edition Artist Shawl
The Apple Edition Umbrella
The Apple Edition Blanket
A Partnership Rooted in a Shared Purpose
CHAGEE’s one-year partnership with Tate goes beyond the collection itself. CHAGEE is supporting Tate’s Paper and Photography Conservation Work, helping to fund the physical care and preservation of works in Tate’s national collection, so that future generations can continue to experience them.
The partnership reflects something both CHAGEE and Tate share: a belief that culture should be living, accessible, and passed on.
“At Tate Enterprises, we’re always looking for meaningful ways to extend engagement with Tate’s collection beyond our galleries. This partnership has allowed CHAGEE to create a product range that thoughtfully brings together art, design and everyday ritual, inspired by Henri Fantin-Latour’s A Plate of Apples, Paul Cézanne’s Still Life with Water Jug and Mark Gertler’s The Basket of Fruit, from Tate’s collection. We are excited to see audiences discover these artworks in a new context and through a unique cultural experience.” says Rosey Blackmore, Director of Licensing & Merchandise, Tate Enterprises
Apple English Breakfast Tea is available starting 3 July 2026 at CHAGEE stores and on the CHAGEE app. For more information, visit CHAGEE Philippines FB, IG, TikTok, or download the CHAGEE App and join the conversation at #SipANewClassic.
