AirAsia Philippines received three recognitions at the Advertising Asia Pacific Awards 2026, winning two Silver awards and the national award for campaigns that successfully connected with digitally savvy travelers.
The airline was recognized for Best Use of Tiktok, Best Use of Sound or Music in Campaign, and Best Seasonal campaign, alongside 56 brands and 47 agencies from across Asia Pacific.
“While the traditional market is a huge part of our customer profile, younger travelers are taking up a growing share of the space. They continue to redefine the travel landscape because of their strong use of digital platforms shaping travel trends and influencing how people discover new destinations. As their behavior evolves, we recognize that we need to evolve with them. These awards show our commitment to understanding our guests and ensuring that the way we do things continues to resonate to meet the needs of this travel group.” AirAsia Philippines President & General Manager Anna Victorio Lu said.
The LFG! Let’s Fly and Go’s winning campaign transformed AirAsia from an airline that sells seats into a brand that speaks the language of its audience. The campaign also won Best Use of Sound or Music in Campaign by leveraging an original campaign jingle, TikTok, Meta, and creator collaborations to deepen brand affinity among Gen Z and Millennial travelers while driving destination discovery and commercial performance.
AirAsia Philippines also won Silver for Best Use of TikTok through its AirAsia Traveler Squad, a creator-led initiative that showcased authentic travel experiences across the airline’s network. One notable success was the growing interest among Filipino travelers in Kazakhstan, where creator content generated organic curiosity and encouraged more guests to book through AirAsia’s Fly-Thru network.
AirAsia Philippines also won Best Seasonal Campaign for its AirAsia Fiesta Series 2026. The campaign highlighted some of the Philippines’ biggest festivals, combining promotional fares with locally relevant content to encourage more Filipinos to explore destinations across the country.
Beyond creative recognition, the awards reinforce AirAsia Philippines’ commitment to making travel more affordable, accessible, and seamlessly connected across ASEAN through working with partners like the the Department of Tourism on “Discover More to Love” campaign to promote domestic tourism and AirAsia group’s Fly-Thru regional network.
AirAsia Philippines was also named a Finalist for Best Brand Storytelling and Best Use of Meta in Campaigns, underscoring its growing leadership in digital marketing innovation across Asia Pacific.
