The familiar aroma of Filipino comfort food filled the halls of The Aristocrat Restaurant in Malate as APR Verde welcomed members of the media, culinary personalities, and food enthusiasts for the official launch of Angkan Premium Fish Sauce 45°N. Rather than simply unveiling a new pantry staple, the event celebrated the artistry of traditional fermentation and its place in today’s evolving food culture.
From the moment guests arrived, the atmosphere reflected the brand’s philosophy of honoring heritage while embracing modern, health-conscious living. Elegant product displays showcased Angkan’s minimalist packaging, while chefs prepared a thoughtfully curated menu that demonstrated how a single ingredient could elevate familiar dishes into something extraordinary.
The centerpiece of the afternoon was, of course, Angkan Premium Fish Sauce 45°N. During the presentation, representatives from APR Verde shared the meticulous process behind the product, explaining how it is crafted using only four natural ingredients—anchovy extract, sardine extract, sea salt, and water. Unlike mass-produced alternatives, the fish sauce is naturally fermented for 12 months before undergoing a first-press extraction process, allowing its flavors to develop slowly and naturally.
What impressed guests most was the product’s commitment to a clean-label formula. Without artificial colors, artificial flavors, preservatives, added sugar, or gluten, Angkan Premium Fish Sauce 45°N stays true to the simplicity of traditional fermentation while meeting the preferences of today’s more discerning consumers.
The highlight of the launch was the tasting session, where attendees sampled a variety of dishes specially prepared to showcase the versatility of the premium fish sauce. Each course revealed a different side of the condiment. Instead of delivering the sharp saltiness commonly associated with fish sauce, Angkan offered a more refined experience—its rich umami profile complemented every dish with remarkable balance, enhancing natural flavors rather than overpowering them.
Whether paired with grilled dishes, vegetables, or classic Filipino favorites, the fish sauce added depth and complexity that lingered pleasantly on the palate. Its clean aroma and smooth finish made it clear that this was designed not merely as a seasoning but as a premium culinary ingredient capable of transforming everyday meals.
Throughout the afternoon, conversations naturally shifted toward the revival of traditional food-making techniques. APR Verde emphasized that Angkan represents more than a new product launch—it reflects the company’s vision of producing innovative, sustainable, and health-conscious food products while celebrating Filipino craftsmanship and local manufacturing.
As guests explored the display area after the formal program, many took a closer look at the bottles while discussing how the product could be incorporated into both home cooking and professional kitchens. The event successfully highlighted the growing appreciation for premium pantry essentials that prioritize authenticity, quality ingredients, and careful craftsmanship over shortcuts.
By the end of the launch, Angkan Premium Fish Sauce 45°N had made a lasting impression not simply because of its carefully developed flavor but because it demonstrated that tradition and innovation can coexist beautifully. Through patience, natural fermentation, and a commitment to quality, the brand offers a modern interpretation of one of the most essential ingredients in Filipino cuisine.
Angkan Premium Fish Sauce 45°N is FDA-registered and manufactured under strict quality-controlled standards. It will be available in 250ml and 450ml bottles and is set to launch soon on LazMall, bringing its distinctive umami flavor to home cooks and culinary enthusiasts across the country. (with reports from Lau Balocos)
