Meaningful parenting took the spotlight as Iza Calzado joined Enfagrow in launching “The Brilliant Hour,” a campaign that encourages parents to dedicate one intentional hour each day to learning, play, and meaningful conversations with their children.
Held in a warm and interactive setting, the event welcomed media guests, parenting advocates, and families who experienced firsthand how simple everyday moments can become valuable opportunities for a child’s development. The venue was transformed into an engaging space filled with storytelling activities, interactive learning stations, and family-friendly experiences that reflected the heart of the campaign.
The afternoon’s biggest highlight was Iza Calzado, who shared her personal journey as a mother and spoke honestly about raising children in an increasingly digital world. She acknowledged that balancing work, family life, and children’s screen time is something many parents struggle with today. Instead of aiming for perfection, she encouraged parents to focus on being intentional with the time they spend together.
Her message struck a chord with everyone in attendance. Iza emphasized that children often remember the moments when parents are fully present—whether reading a story before bedtime, playing together, or simply having meaningful conversations. According to her, these everyday experiences help build stronger emotional connections while supporting a child’s overall growth.
Further strengthening the campaign, Enfagrow officially introduced its new three-volume digital book series, developed as part of “The Brilliant Hour” initiative. The collection was designed to help parents transform ordinary bonding time into engaging learning experiences through interactive storytelling and age-appropriate activities. During the launch, guests were given a preview of how the digital books encourage curiosity, imagination, and parent-child interaction in a fun and accessible way.
@lionheartv Celebrity mom Iza Calzado shared her tips on balancing screens while prioritizing “The Brilliant Hour” with your child. Dedicating intentional, screen-free blocks daily sparks playful learning and builds lasting bonds. Balance is everything! #enfagrow4higherintelligence #TheBrilliantHour #LionHearTV #RawrNation @izadoracalzado @Enfagrow ♬ original sound – LIONHEARTV
Beyond showcasing the new digital books, the event highlighted Enfagrow’s continued commitment to supporting early childhood development by promoting meaningful family engagement. Experts and speakers reinforced that quality time plays an essential role in nurturing not only children’s cognitive skills but also their confidence, creativity, and emotional well-being.
As the program drew to a close, one message remained clear: creating meaningful memories with children doesn’t require elaborate plans or expensive activities. Sometimes, all it takes is setting aside one uninterrupted hour each day.
With Iza Calzado leading the conversation, Enfagrow’s “The Brilliant Hour” became more than the launch of a new educational initiative—it served as a heartfelt reminder that a parent’s presence remains one of the most valuable gifts a child can receive, and that every intentional moment spent together helps shape a brighter future. (with reports from Aldrine Benitez)
