Ahead of its highly anticipated global release, Universal Music Group (UMG) Philippines welcomed members of the media, content creators, and guests to an exclusive advance listening party for Gracie Abrams’ upcoming album, Daughter From Hell, offering an intimate first look at what promises to be one of the singer-songwriter’s most personal records to date.
Held at the UMG Philippines office on the 33rd floor of The GLAS Tower in Ortigas Center, the event immersed guests in the atmosphere of Abrams’ newest musical era. Upon entering the venue, attendees were greeted by a carefully curated space filled with moody lighting, minimalist décor, and visual elements that echoed the album’s dark yet elegant aesthetic. Every corner reflected the emotional landscape that Daughter From Hell aims to explore, making the experience feel like stepping inside the world Gracie has created through her music.
Unlike a typical album launch, the evening centered entirely on the music. Guests were invited to settle in, put on their headphones, and listen to the album from beginning to end in a distraction-free environment. The intimate format allowed every lyric, melody, and instrumental arrangement to take center stage, encouraging listeners to experience the record as a complete body of work rather than a collection of individual songs.
@lionheartv With her upcoming album Daughter From Hell on the horizon, the anticipation is at an all-time high. Stepping into the UMG office for an exclusive, advance listening party to experience the record ahead of its official release. Gracie has always captured the beautiful complexities of heartbreak and growth, and Daughter From Hell promises to be her most compelling chapter yet. 🎧 #GracieAbrams #DaughterFromHell #UMGPhilippines #LionHearTV #RawrNation ♬ original sound – LIONHEARTV
As each track unfolded, it became clear that Daughter From Hell marks another significant chapter in Gracie Abrams’ artistic evolution. Known for her deeply confessional songwriting and emotionally charged storytelling, Abrams once again transforms personal experiences into songs that feel universally relatable. Themes of heartbreak, healing, vulnerability, and self-reflection remain at the heart of the album, but this new project embraces a darker, bolder, and more cinematic sound.
The production complements her signature intimate vocals with haunting arrangements that create an immersive listening experience. Some songs unfold quietly with delicate instrumentation, while others build into emotionally powerful moments, allowing listeners to fully absorb the weight of every lyric. Throughout the session, many attendees remained quietly captivated, letting the music speak for itself.
Beyond showcasing the album, the listening party reflected UMG Philippines’ effort to provide fans and media with a meaningful introduction to one of the year’s most anticipated releases. Rather than focusing on spectacle, the event celebrated the artistry behind the music, allowing guests to connect with the album in a setting thoughtfully designed around its mood and message.
As conversations continued after the listening session, one sentiment was shared throughout the room: Daughter From Hell is an album meant to be experienced from beginning to end. Its emotional honesty, intimate storytelling, and beautifully layered production leave a lasting impression that extends well beyond the final track.
With the official release drawing near, anticipation for Gracie Abrams’ Daughter From Hell continues to grow. If the exclusive preview is any indication, listeners around the world are about to discover an album that is both deeply personal and profoundly moving—one that further establishes Abrams as one of today’s most compelling singer-songwriters. (with reports from Benedick Marasigan)