The excitement was already building as members of the media arrived for the official press launch of STRATO, the newest fragrance collaboration between Wilbert Ross and Viva Beauty.
Before the program officially began, guests mingled over lunch and settled into the venue, eager to learn more about the highly anticipated scent and the story behind its creation.
The atmosphere became even more vibrant when Wilbert Ross made his entrance. Warm and approachable, he greeted the media with an easy smile before taking his seat for an engaging press conference that offered a closer look at his latest venture beyond music and entertainment.
Rather than presenting STRATO as simply another celebrity-endorsed product, Wilbert revealed that he played an active role in developing the fragrance. He shared that he personally selected and refined the scent profile, ensuring it reflected his own taste and personality. For him, STRATO represents authenticity—a fragrance he would confidently wear every day.
Throughout the discussion, Wilbert spoke about how scent has the power to leave a lasting impression. He explained that fragrance is more than just an accessory; it becomes part of a person’s identity, quietly expressing confidence, style, and character. That philosophy became the foundation of STRATO, which was designed for individuals who want to feel effortlessly confident wherever they go.
Following the media conference, Wilbert took time for one-on-one interviews, allowing members of the press to dive deeper into his creative process and entrepreneurial journey. His genuine enthusiasm made every conversation feel personal, as he reflected on balancing his growing business ventures with his entertainment career.
One of the most memorable moments came when he was asked how he defines success. Wilbert answered with a perspective that resonated throughout the room: “Success is being free.” He explained that real success means having the freedom to pursue meaningful projects, explore new opportunities, and create without being limited by expectations. It was a simple yet powerful reminder that achievement is measured not only by accomplishments but also by the ability to live life on one’s own terms.
The conversation also shifted to his busy schedule, with Wilbert sharing how he manages multiple commitments while preparing for upcoming performances. Despite the demands of work, he revealed that celebrating his birthday in Davao with family and close friends was a priority, saying that returning home allows him to recharge and stay grounded amid a fast-paced career.
As guests experienced STRATO firsthand, the fragrance quickly became the center of attention. Its sleek presentation and carefully crafted scent reflected the same balance of sophistication and approachability that Wilbert embodies. The fragrance offers a modern profile that feels versatile enough for everyday wear while leaving a refined and memorable impression.
By the end of the event, it was evident that STRATO is more than a new addition to the fragrance market. It is a product shaped by Wilbert Ross’s own personality, experiences, and creative vision, making the collaboration feel genuine rather than simply promotional.
With STRATO, Wilbert Ross and Viva Beauty introduce a fragrance that celebrates confidence, individuality, and self-expression.
More than launching a new scent, the event showcased how personal passion and thoughtful collaboration can transform an everyday essential into something that tells a story—one spray at a time. (with reports from Cassiopeia Calamaya)