A milestone four decades in the making was celebrated grandly as the Bounty Group of Companies commemorated its 40th Anniversary at EDSA Shangri-La Manila. The elegant celebration brought together company executives, employees, business partners, members of the media, and distinguished guests for an evening honoring the company’s remarkable journey from a small poultry business to one of the Philippines’ leading food producers.
The atmosphere inside the ballroom reflected both celebration and gratitude. The event featured curated exhibits on the company’s history and presentations on its achievements, giving guests a closer look at how Bounty has grown alongside generations of Filipino families.
The evening revisited the company’s beginnings in 1986, when it started as a modest poultry farm in Bulacan driven by a vision of producing quality chicken for the local market. Over the years, that vision expanded into a diversified food enterprise whose products have become familiar fixtures on dining tables across the country.
During the program, Chairman Tennyson G. Chen reflected on the milestones that shaped the company’s success, recognizing the dedication of employees, trusted partners, and loyal customers who have been part of Bounty’s journey through the years. His message emphasized that sustainable growth is built not only through innovation but also through lasting relationships and an unwavering commitment to quality.
The celebration also looked ahead as Chief Executive Officer Atty. Kenneth Cheng introduced the company’s long-term direction under the theme “Food Made Better.” His presentation highlighted Bounty’s continued investment in technology, operational excellence, and responsible food production, reinforcing the company’s mission to provide products that meet the evolving needs of Filipino consumers.
Innovation remained at the heart of the discussion as company leaders showcased initiatives that continue to redefine modern poultry farming. These include the implementation of the No Antibiotics Ever (NAE) program, advanced climate-controlled facilities, and sustainable production systems designed to improve both food safety and animal welfare. These developments demonstrate Bounty’s commitment to delivering products that combine quality, consistency, and responsible farming practices.
Throughout the evening, the company’s well-loved brands stood as living proof of its four decades of success. Chooks-to-Go, known for its signature roasted chicken and the iconic promise of “Masarap Kahit Walang Sauce,” remains one of the country’s most recognizable food brands, while Uling Roasters continues to win over customers with its distinct charcoal-roasted offerings. Together, these brands reflect Bounty’s dedication to making flavorful, high-quality meals accessible to Filipino families nationwide.
The anniversary celebration also served as a platform for major announcements about the company’s future. Executives shared plans to expand into new Southeast Asian markets, accelerate digital transformation across its operations, and strengthen sustainability initiatives that support both agricultural development and environmental responsibility. These strategic goals signal Bounty’s readiness to continue evolving while remaining grounded in the values that have guided the company since its founding.
More than a celebration of business success, the evening recognized the people, innovation, and shared purpose that have fueled Bounty’s growth over the past forty years. It was a tribute to a company that continues to raise the standard for food quality while embracing the future with confidence and responsibility.
As Bounty Group embarks on its next chapter, its message is clear: great food begins with innovation, grows through trust, and is ultimately measured by the families it continues to serve every day. (with reports from Aldrine Benitez)