Vice Ganda is further expanding her presence across Philippine media after officially signing what was described as a “Phenomenal Partnership” with MediaQuest Holdings on Wednesday, August 12.
The ceremonial contract signing was held at The Lighthouse at Meralco Center in Ortigas, with MVP Group Chairman Manny V. Pangilinan, MediaQuest Holdings President and CEO Victorico P. Vargas, and Slingshot Studios Head for Partnerships, People and Business Development Ranvel Rufino joining the Unkabogable Star.
During the event, host KaladKaren introduced Vice as the “Queen of All Networks,” a fitting new moniker as the comedian continues to expand her reach beyond her longtime home network, ABS-CBN.
The partnership is expected to open opportunities for Vice to collaborate with companies under the MVP Group and MediaQuest, which includes TV5.
Specific projects under the partnership, however, have yet to be announced.
MediaQuest described the agreement as an alliance between one of the country’s most recognizable entertainment personalities and one of its biggest media organizations, with both parties looking to develop projects that could reach Filipino audiences locally and internationally.
For Vice, the latest deal has already sparked plenty of ideas about what she could create through the partnership.
“Hindi nga ako nakatulog kagabi dahil sobrang excited na ’ko. Ang dami-dami ko agad naiisip na contents for this collaboration!” Vice shared.
The MediaQuest deal comes just days after Vice renewed her contract with ABS-CBN on August 7.
During that signing, Vice stressed that despite opportunities to appear on different platforms, she remains committed to working with the Kapamilya network.
“Actually, kahit wala namang contract, habang-buhay akong Kapamilya,” she previously said.
With her renewed ABS-CBN contract, a rumored upcoming project involving GMA Network, her continuing presence on ‘It’s Showtime,’ and now a formal partnership with MediaQuest, Vice is positioning herself as one of the rare Filipino entertainment personalities capable of working across the country’s major media groups.
While details of the first project under the Vice Ganda-MediaQuest partnership remain under wraps, both camps teased that the collaboration will pave the way for “groundbreaking projects” in the coming months.
