The milestone event featured a selection of bags and sandals that combine classic silhouettes with contemporary details, reflecting the brand’s continued focus on style, functionality, and versatility. To mark the occasion, Secosana also offered shoppers a special 30% discount during the anniversary celebration.
The collection revisits familiar fashion influences while introducing updated details intended to suit contemporary tastes. Its range of accessories highlights the balance between appearance and practicality, with designs that can complement different outfits and accommodate the demands of everyday routines.
For Secosana, the anniversary was also an opportunity to recognize the relationships that have developed alongside the brand over the years. Alonzo, who has worked with Secosana since her early days in show business, reflected on her longstanding connection with the company, while Brillantes, the brand’s newest ambassador, shared her appreciation for designs that combine elegance with everyday usability.
Their participation brought two perspectives to the celebration: one shaped by years of working with the brand and witnessing its evolution, and another representing a younger generation of consumers with their own approach to fashion and personal style.
For Alonzo, Secosana’s 30th anniversary carried personal significance. Her relationship with the brand began when she was still in her early teens and starting to establish herself in show business.
She recalled being invited to Secosana’s showroom to select bags for photo shoots, an experience that left a lasting impression on her.
“When I think of Secosana, I remember the brand itself. When I was starting out in show business in my early teens, they would invite me to their showroom to pull out bags for my shoots. I remember feeling so giddy and excited, almost as if I were in Disneyland,” Alonzo recalled.
Those early visits eventually became part of a longer relationship with the brand. Alonzo later became a Secosana endorser, allowing her to witness its development over the years and build a connection with the people behind the business.
“More than the bags, what really matters to me is the feeling that I became part of a family. A few years later, they made me their endorser, and I feel like I’ve been endorsing them for decades already. I’m so happy to have been part of this journey and to have witnessed how the brand has evolved and grown over the years,” she said.
Beyond her personal memories, Alonzo emphasized the value of representing a Filipino brand that has maintained its presence in the fashion industry for three decades.
“Representing a homegrown Filipino brand that has been around for 30 years is something truly special. I’m grateful to have been part of Secosana’s journey and to celebrate this milestone with them,” she shared.
Her reflections placed the anniversary in the context of a partnership that has grown alongside her career. They also highlighted the personal connections that can develop between a brand and its ambassadors beyond individual campaigns and product endorsements.
A key feature of Secosana’s anniversary collection is its return to classic designs, reinterpreted with contemporary elements. The collection draws on styles associated with earlier fashion trends while incorporating details intended to keep the pieces relevant to present-day wardrobes.
Alonzo said she appreciated the way the brand revisited older designs without simply reproducing them.
“I appreciate how Secosana brought back its old styles in this new collection and campaign but gave them a modern and current feel. Fashion trends come and go, and I love how these designs bring back the styles I remember from the early 2000s while still feeling fresh and contemporary,” she said.
The collection’s direction reflects the enduring appeal of classic accessories, particularly pieces that can transition between different occasions. Rather than relying solely on seasonal trends, the designs combine familiar shapes with details that give them a more updated appearance.
The anniversary range includes bags and sandals, offering shoppers options that can be incorporated into different styles and everyday activities.
For Alonzo, the appeal of the collection also lies in the practical features that support regular use, particularly in bags designed to accommodate personal belongings without compromising their appearance.
Among the pieces that caught Alonzo’s attention was the Chelsea bag, which she praised for its spacious interior, multiple pockets, and versatility.
“I love that the Chelsea bag is not only stylish but also functional and practical. It has plenty of pockets, even inside, and it’s very spacious, making it perfect for everyday use,” she explained.
The bag’s design was another point of interest for the actress, particularly its gold hardware and ability to complement different settings. Alonzo noted that its appearance makes it suitable for more than one occasion, from work to everyday activities.
“I love the gold hardware and how versatile the bag is. You can carry it from day to night, use it as a work bag or an everyday bag, and even bring it to the gym. It’s a stylish piece that fits different occasions,” she said.
She also highlighted the bag’s expandable feature, which provides additional space when needed. A zipper on the side allows the bag to be enlarged, giving users more flexibility when carrying additional belongings.
“I also love that you can expand the bag using the zipper on the side. When you have more things to carry, you can make it bigger, which makes it even more practical for everyday use,” Alonzo added.
Her comments underscored the role of functionality in choosing an everyday bag. Features such as interior pockets, additional capacity, and adaptable storage can be particularly useful for people who carry different essentials throughout the day.
The Chelsea bag’s combination of classic styling and practical details also reflects the broader direction of the anniversary collection, where visual appeal is paired with features intended to support everyday use.
Brillantes, who joined Secosana as its newest ambassador, offered a younger perspective on the collection and its approach to contemporary fashion.
The actress shared that although she enjoys experimenting with different looks, her preferences have recently shifted toward pieces that combine classic elegance with a stylish, modern appearance.
“I’m the type of person who likes to experiment with fashion, but lately, I’ve come to appreciate designs that are classic, elegant, and stylish at the same time,” Brillantes shared.
Her comments reflected an appreciation for accessories that can remain relevant beyond a particular trend or occasion. For consumers who regularly change their outfits and personal styling, a versatile bag can serve as a practical addition to different looks.
Brillantes also placed considerable importance on functionality. She explained that she carries many items with her each day, making a bag’s capacity a significant factor in her choice of accessories.
“I really love a good bag that can hold a lot of things because I bring so many items with me every day. I want something spacious enough to fit everything I need while still looking chic,” she said.
For Brillantes, an accessory must accommodate everyday essentials while maintaining an appearance that complements her personal style. Her preference aligns with the collection’s focus on combining a polished look with practical use.
She also drew attention to the smaller design elements that give the bags their distinctive appearance.
“I love how chic the bag looks, especially the little details in front and the gold hardware. Those details make the design stand out while keeping it elegant,” she added.
The gold hardware and front detailing were among the features she appreciated, demonstrating how finishing touches can contribute to the overall character of an accessory without overwhelming its design.
The participation of Alonzo and Brillantes reflected different stages of Secosana’s relationship with Filipino fashion consumers.
Alonzo’s longstanding association with the brand connected the anniversary to its history. Her recollections of visiting the showroom as a young actress and later becoming an endorser illustrated how the partnership developed over time.
Brillantes, meanwhile, represented the brand’s continuing engagement with younger consumers. Her comments about classic elegance, spacious designs, and refined details reflected the considerations she brings to selecting accessories for her everyday routine.
Their perspectives complemented the anniversary collection’s combination of nostalgic influences and contemporary styling. The return of classic designs offers a connection to earlier fashion trends, while updated details and practical features address the needs of consumers today.
The anniversary celebration therefore brought together more than the unveiling of new products. It also highlighted the role of personal style, functionality, and long-standing relationships in the brand’s identity.
Alongside the anniversary collection launch, Secosana offered shoppers a 30% discount during its October 22 celebration at SM Makati.
The promotion formed part of the brand’s milestone event, which showcased its latest bags and sandals while recognizing its three-decade presence in the Philippine fashion accessories market.
The anniversary collection emphasizes designs that can serve different needs, from everyday use to occasions that call for a more polished look. The combination of classic silhouettes, contemporary details, and functional features gives consumers options suited to varying preferences and routines.
For shoppers, the collection also offers an opportunity to explore how familiar fashion influences can be reinterpreted for modern wardrobes.
Secosana’s 30th anniversary marks three decades of its development as a homegrown Filipino fashion accessories brand. The milestone provides an opportunity to look back on its history while presenting designs intended to appeal to both longtime customers and a younger generation of shoppers.
The anniversary collection brings together bags and sandals influenced by classic styles, with contemporary elements that reflect changing fashion preferences. Comments from Alonzo and Brillantes also placed emphasis on practical considerations, including versatility, storage space, and details that make an accessory suitable for everyday wear.
Alonzo’s memories highlighted the personal relationships that have accompanied her work with Secosana, while Brillantes’ perspective underscored the importance of finding accessories that balance elegance and functionality.
With its latest collection and anniversary promotion, Secosana celebrated its history while continuing to showcase accessories designed to fit into the everyday lives and personal styles of Filipino women. (with reports from Jeanell Lopez)