Globe and DAON & Co. strengthened their partnership in promoting personalized wellness and modern self-care through the Globe Longevity Lounge, held on November 4, 2026, at Longevity Labs, MK Tan Centre, Bonifacio Global City (BGC), bringing together digital innovation, Korean skincare expertise, and curated wellness experiences.
The initiative highlighted the growing importance of making wellness more accessible, practical, and responsive to individual needs, particularly as increasingly demanding lifestyles encourage consumers to seek convenient ways to maintain their personal well-being.
Building on their earlier collaboration, Globe and DAON & Co. presented an approach that connects digital technology with personalized skincare guidance and holistic wellness experiences. The event emphasized that self-care extends beyond beauty products and occasional treatments, encompassing everyday practices that help individuals become more mindful of their physical and personal well-being.
Through the partnership, Globe subscribers can explore wellness-related benefits through the GlobeOne app, including exclusive DAON & Co. vouchers, curated self-care kits, and access to personalized wellness experiences.
The collaboration also reflects the companies’ shared interest in providing meaningful customer experiences by combining Globe’s digital platforms with DAON & Co.’s expertise in Korean beauty, skincare, and wellness.
At the center of the Globe Longevity Lounge was the importance of integrating wellness into everyday routines rather than treating self-care as an occasional activity.
DAON & Co. Founder and Chief Executive Officer Rachel Quek emphasized that modern wellness requires individuals to recognize the need for personal care amid the demands of increasingly fast-paced lifestyles.
“Modern wellness is really being able to have self-care in such a day and age where everything is just moving so fast. You have to give yourself that pause. Modern wellness is holistic,” Quek said.
Her remarks underscored the broader perspective behind the collaboration, which encourages individuals to consider wellness as an essential part of daily living.
Rather than focusing exclusively on physical appearance, the initiative presented self-care as a combination of personal awareness, appropriate wellness practices, and the ability to make informed choices based on individual needs.
Quek also previously emphasized the importance of personalization in the wellness industry, stating that “the future of wellness is deeply personal.”
The perspective aligns with DAON & Co.’s approach to skincare and wellness, which recognizes that individuals have different needs, preferences, and concerns.
Through personalized product recommendations and curated experiences, the company seeks to make wellness practices more relevant to consumers rather than promoting a single routine for everyone.
For Globe, the collaboration represents an extension of its customer engagement initiatives beyond telecommunications services, using its digital platforms to connect subscribers with lifestyle and wellness benefits.
Globe Chief Marketing Officer KD Dizon previously highlighted the company’s broader vision for customer engagement, emphasizing that its role extends beyond providing digital connectivity.
“Our role goes beyond enabling connections,” Dizon said.
The partnership with DAON & Co. reflects this direction by providing opportunities for customers to explore wellness experiences, receive personalized guidance, and access curated self-care offerings through digital channels.
Through the GlobeOne app, subscribers can discover exclusive DAON & Co. vouchers and self-care kits, alongside other wellness-related experiences made available through the collaboration.
The initiative also includes digital engagement through Messenger, providing another channel for customers to explore wellness-related offers and rewards.
Globe Platinum Head of Strategy, Experience and Transformation Leonard Grape also highlighted the integration of lifestyle and wellness benefits into Globe’s customer experience, reflecting the company’s efforts to provide services and privileges that respond to customers’ interests beyond connectivity.
The Globe Longevity Lounge demonstrated how digital platforms can support the discovery of wellness products and services, helping make personalized self-care options more convenient for consumers to explore.
Derived from the Korean phrase 다온 (Daon), meaning “All Good Things Have Come,” DAON & Co. brings Korean skincare innovation together with an emphasis on personalization and individual wellness needs.
The company’s approach recognizes that skincare requirements differ depending on factors such as skin type, personal concerns, lifestyle, and environmental exposure.
During the event, the importance of understanding individual skincare needs was emphasized, particularly in choosing products and developing routines suited to different skin conditions.
“Skincare actually isn’t a one-size-fits-all,” according to one of the skincare insights shared during the discussion.
The statement reflected the company’s approach to skincare education, which encourages consumers to understand their specific concerns before selecting products.
Among the digital tools introduced was an online skincare assessment available through theahnco.shop, where consumers can answer nine questions to receive personalized product recommendations.
The virtual quiz is designed to help users identify skincare options based on their responses, illustrating how digital technology can support a more individualized product selection experience.
The initiative highlights the role of personalization in making skincare guidance more accessible, particularly for consumers who may find the wide range of available products and formulations difficult to navigate.
By incorporating digital assessments into its customer experience, DAON & Co. seeks to provide an additional resource for individuals exploring skincare products suited to their needs.
An important part of the Globe Longevity Lounge discussion focused on practical skincare habits and the importance of establishing a consistent daily routine.
Quek emphasized five essential steps that provide a straightforward framework for personal skincare.
“At the end of the day, I recommend five steps: Cleanse well, Hydrate, Treat, Seal, and Protect,” Quek shared.
The five-step approach begins with cleansing to remove dirt, excess oil, and other impurities from the skin.
Hydration follows, helping maintain moisture and prepare the skin for subsequent products.
The treatment stage focuses on specific skincare concerns, such as uneven skin tone or the appearance of dark spots, using products selected according to individual needs.
Moisturizing is then recommended to help retain hydration and support the skin’s protective barrier.
The final step emphasizes sun protection, particularly for individuals who spend time outdoors or are regularly exposed to sunlight.
The discussion highlighted how an effective skincare routine does not necessarily require an extensive number of products, but should instead focus on appropriate product selection and consistent use.
Among the products mentioned during the event were hydrating cleansers, PDRN bubble toner, targeted treatment creams, moisturizers, and sunscreen.
The discussion also emphasized the importance of preparing the skin through proper cleansing and hydration before applying other skincare formulations.
The event also featured discussions on skincare products designed to address individual concerns, including sun spots, uneven skin tone, hydration, and comfort in warm conditions.
Shreie Ng, who shared personal skincare experiences during the discussion, described the use of products containing tranexamic acid (TXA) and niacinamide as part of a routine intended to address the appearance of sun spots.
Ng explained that frequent outdoor activities, including golf and exercise, contributed to personal concerns about visible sun spots.
“I have a lot of sun spots because I play golf and exercise and go outdoors, so I use tranexamic acid that we have—TXA cream—together with niacinamide,” Ng shared.
Ng also described personal observations about changes in the appearance of dark spots while using the products.
The discussion included skincare preferences associated with changing personal needs, particularly the use of cooling moisturizers that provide hydration while offering a comfortable feel on the skin.
Ng discussed a cooling moisturizer that combines moisturizing properties with a smoothing effect similar to a cosmetic primer.
The product was presented as an example of skincare designed to provide multiple benefits within a daily routine.
Sunscreen was also emphasized as an essential step in protecting the skin from ultraviolet exposure.
“Always, always protect with a sunscreen. That is super important,” Ng said.
The discussions illustrated how skincare preferences may vary according to lifestyle, environmental conditions, and individual concerns, reinforcing the importance of selecting products suited to personal needs.
They also provided participants with practical examples of how different skincare formulations can be incorporated into everyday routines.
The Globe Longevity Lounge builds on the companies’ earlier Connected Within initiative, which introduced immersive experiences combining wellness, beauty, and technology.
The earlier collaboration featured wellness concepts such as cellular longevity, body sculpting, scalp diagnostics, and sun protection, providing participants with exposure to different aspects of modern self-care.
The November 4 event continued this direction by emphasizing personalized experiences and the use of digital platforms to make wellness-related products and services easier to discover.
Through the GlobeOne app and other customer engagement channels, the partnership connects subscribers with curated offers and wellness experiences.
The collaboration also illustrates how companies from different industries can combine their respective expertise to create new forms of customer engagement.
Globe contributes its digital connectivity and customer platforms, while DAON & Co. provides skincare and wellness expertise supported by personalized product recommendations.
Together, the companies are exploring how digital convenience and individualized care can complement each other in creating more meaningful wellness experiences.
The Globe Longevity Lounge also highlighted the importance of making wellness approachable for individuals with different lifestyles and daily responsibilities.
For consumers balancing professional commitments, family responsibilities, and personal activities, access to convenient wellness information and services can make it easier to explore self-care practices.
The initiative seeks to address this need by connecting personalized skincare guidance and curated wellness offerings with digital platforms already familiar to Globe subscribers.
Through the collaboration, the companies are promoting an approach that encourages consumers to make more informed decisions about their personal care routines.
The emphasis on individualized recommendations also reflects the growing role of technology in consumer experiences, particularly in areas where personal preferences and specific needs influence product selection.
The use of digital skincare assessments, curated rewards, and personalized wellness experiences demonstrates how technology can support more tailored interactions between brands and consumers.
At the same time, the initiative emphasizes that meaningful self-care requires more than access to products. It also involves understanding individual needs and developing routines that can be maintained over time.
The November 4 event reinforced the shared direction of Globe and DAON & Co. in making wellness a more integrated part of the customer experience.
By bringing together Korean skincare expertise, personalized recommendations, and digital wellness benefits, the Globe Longevity Lounge provided a platform for exploring how technology and self-care can work together.
The collaboration also highlighted the evolving role of customer engagement, where digital connectivity increasingly supports access to lifestyle experiences and personalized services.
For Globe, the partnership provides another opportunity to offer value-added experiences through its digital ecosystem. For DAON & Co., it creates an additional avenue to introduce personalized Korean skincare and wellness offerings to Filipino consumers.
As the companies continue their collaboration, the Globe Longevity Lounge reflects a shared commitment to making wellness more accessible, personalized, and relevant to everyday life.
Beyond its product discussions and curated experiences, the event emphasized the importance of recognizing self-care as part of a broader approach to personal well-being.
Through the Globe Longevity Lounge, Globe and DAON & Co. are bringing together digital connectivity and personalized wellness, encouraging Filipinos to discover practical ways to care for themselves while navigating the demands of modern living. (with reports from Jeanell Lopez)