“Hawak Kamay” and “Pure Love” both ruled on its timeslot during its premiere telecasts. Piolo Pascual’s comeback TV series “Hawak Kamay” scored a national TV rating of 24%, or more than nine points higher than rival show “Niño” with 15.5%, last July 21. Alex Gonzaga and Yen Santos-starrer “Pure Love,” meanwhile, got 19.5% last July 7, while its competition “My BFF” got 10.7%.
Primetime fantasy series “Mirabella” concluded on a high note last July 4 with a national TV rating of 27.3% vs “My BFF” with only 10.5%.
The Twitter-trending “The Voice Kids” gained its new its all-time high national TV rating of 37.7% during the first night of its finale last July 26. The recently-concluded singing reality show again topped the list of most watched programs in the country in July with an average national TV rating of 33.6%.
Joining “The Voice Kids” in sweeping the top ten most watched programs in July were “Dyesebel” (27.2%), “Maalaala Mo Kaya” (26.4%), “Hawak Kamay” (25.9%), “Ikaw Lamang” (25.4%), “TV Patrol” (25.3%), “Mirabella” (24.4%), “Wansapanataym” (23%), “Rated K” (21.3%), and “Home Sweetie Home” (20.2%). “Pure Love” (18.3%), “Sana Bukas Pa Ang Kahapon” (18.3%), and “Goin’ Bulilit” (17.2%) also clinched spots in the top 15 programs.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.
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