Converse, the American shoe brand and creator of the iconic Chuck Taylors, has launched its “Made by You” campaign which kicked-off at Glorietta Makati on March 2 with more than 200 portraits of worn and customized Chucks from around the world, including some from local artists like Kean Cipriano and Georgina Wilson who are also present at the event to share their chucks story. It is part of the campaign’s street-level exhibitions designed to encourage people to tell the backstory of their Chucks, Mr. Stewart said.
“Made by you” is a global celebration highlighting Converse Chuck Taylor All Star, the only sneaker defined by those who wear them. Converse has curated a collection of Chuck Taylor All Star portraits, showcasing endless diversity and self expression of individuals past and present who chose to wear Chuck Taylor All Star – from musicians to artists, skaters to fashionistas, the known to the unknown. Their portraits offer a contemporary lens into the distinctly unique worlds they inhabit.
“Made By You” is seen at the street and stores to online and of course in social media, that includes the launch recently at Glorietta Manila, simultaneously at New York, London and Beijing.
