These past few months the rising trend of the noontime show “Eat Bulaga!” has been declining. This was observed by a marketing expert who gave his view on what was going on with the popular show.
READ: Is AlDub losing its appeal?
Josiah Go, bestselling author and educator, wrote an article titled, “Is the AlDub phenomenon losing its appeal? The Eat Bulaga Plateau and How They Can Get Out of It.” He explained the current status of the noontime show where he sees a declining base of viewers.
Go said “Eat Bulaga!’s” peaked when it featured the accidental AlDub love team in one of the show’s segments called ‘Kalyeserye.’ This is where the lovely couple of Alden Richards and Maine ‘Yaya Dub’ Mendoza was introduced and became a hit.
The noontime show ratings skyrocketed – achieving more than double the number of household viewers in just three months.
The popularity of AlDub phenomena even made advertisers tap Alden and Maine (including Lola Nidora played by Wally Bayola) to endorse their products.
“Eat Bulaga” was able to lead the Top 10 highest rating programs for 2015 (single episodes) in a month.
The show was able to claim 10 of 10 most-watched episodes in Mega Manila in less than three months.
On October 24, 2015, the AlDub sensation reached its peak when Alden and ‘Yaya Dub’ were shown together in the ‘Tamang Panahon’ concert. The #AlDubEBTamangPanahon got almost ten times the rating of its competitor.
“It’s Showtime”, which showed the ‘Magpasikat’ showdown of the hosts, recorded a TV rating of 5.4% in Mega Manila.
You can see that in September 2015, “Eat Bulaga” had a high Mega Manila rating of 45.7% (September 26, 2015).
