Warner Music Asia and Prism Studios, the entertainment and music studio of the prominent Korean TV network and producer SBS (Seoul Broadcasting System), are set to join forces in an exciting collaboration to co-develop a music audition TV series called “Its MVP”. The aim of the show is to discover and showcase emerging idols from Southeast Asia, providing them with a platform to display their talent in this vibrant part of the world, while celebrating the diversity and richness of the region’s music scene.
The music show will span across six markets – Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Contestants from each country will compete on a national level in their respective seasons, with the winning group from each season advancing to Korea to face off against one another in the final season, competing for the highly coveted title of the best idol group in the region.
The final season of the music audition program will be broadcast in Korea, mesmerizing audiences with the exceptional talent discovered throughout the series.
Prism Studios, renowned for producing big hits like “Running Man”, which has captivated audiences across Asia, will serve as the executive producer of the show. Leveraging its expertise and extensive reach as a top TV platform in Korea, Prism Studios is poised to contribute to the success of the program.
As the exclusive music partner, Warner Music Asia will play a crucial role in shaping the musical direction of “Its MVP”. Additionally, Warner Music Asia will have the privilege of signing the winning artists, solidifying its position as a leading music label in the region.
Jonathan Serbin, Co-Present of Warner Music Asia, said, “We are delighted to partner with Prism Studios to co-develop “Its MVP”, a groundbreaking cross-border music show. This partnership not only showcases the strength of Warner Music Asia in the local music industry, but also underscores our commitment to supporting up-and coming artists and idols from across Asia. We believe that this show will provide an incredible opportunity for aspiring talents to shine on a regional stage.”
Chris Gobalakrishna, Co-Present of Warner Music Asia, added, “Through “Its MVP”, we aim to create a platform where dreams come true and where the next generation of idols can rise to stardom, engaging audiences across Asia and beyond. We are confident that this partnership will highlight the boundless creativity and diversity of the Asian music landscape, and further strengthen Warner Music Asia’s position as a leading force in the industry.”
Choi Young In, the CEO of Prism Studios, commented, “Under the theme of K-pop project, we are thrilled to be working together with Warner Music Asia. This collaboration will present new possibilities to the music industry in Asia and we hope that Prism Studios, as a leader of the K-pop market, will be able to fully demonstrate its capabilities to once again enhance the power of the original nation of K-pop.”
As filming of “Its MVP” and auditions commence, more announcements will be made to keep audiences updated on the exciting developments. Stay tuned for further updates as this incredible journey unfolds, uncovering exceptional talents from across Asia.
