The Motorcycle Development Program Participants Association, Inc. (MDPPA), a consortium of four major Japanese motorcycle manufacturers—Honda, Kawasaki, Suzuki, Yamaha, and its newest member, TVS Philippines, has reported a 7% increase in motorcycle sales for 2024.
The total wholesale sales recorded by MDPPA members reached 1,682,482 units in 2024, marking the highest sales figure in the past five years. This is a significant rise compared to 1,577,597 units sold in 2023. In comparison, motorcycle sales in 2022 and 2021 were 1,564,827 units and 1,435,677 units, respectively. Prior to the pandemic in 2020, MDPPA’s total sales were around 1.2 million units. The 2019 sales figure remains a peak year, with 1.7 million units sold.
“Despite ongoing challenges in the industry, MDPPA is pleased to share that the 7% growth achieved in 2024 is the highest among our ASEAN neighbors,” Alex Cumpas, President of MDPPA, noted. “Indonesia and Malaysia experienced a growth of 2%, while others within the region recorded minimal growth numbers. We are hopeful that the golden years of 2019, when we recorded sales of 1.7 million units, could be surpassed this year in 2025.”
Cumpas attributed the optimism for 2025 to several factors, including the upcoming national election, favorable economic conditions, and supportive house bills targeting the motorcycle industry. These developments have prompted MDPPA to set a forecast of 5% growth for 2025.
In terms of market segmentation, the automatic category continues to dominate, accounting for 64% of total sales. This is followed by the Business Unit (BU) category, which makes up 17%, and moped motorcycles with 16.3%. The remaining 2.7% is split between street bikes and big bikes.
Alongside MDPPA’s growth and success in the motorcycle market, the association remains committed to its “Tropang MAALAM” campaign. This initiative continues to advocate for responsible riding, road safety, and motorcycle maintenance, ensuring that every rider on the road is equipped with the knowledge and skills to stay safe. “Tropang MAALAM” also promotes safe riding practices through informative campaigns that align with MDPPA’s values of innovation and growth.
“The motorcycle industry has shown remarkable resilience, and as we move into 2025, we are focused on ensuring that safety, innovation, and sustainability remain at the forefront of our efforts,” said Cumpas. “We believe that with continued support from both the industry and the government, we can surpass our 2019 sales figures and create a safer, smarter future for all riders.”
