A new era in network marketing begins today as Ascendra International holds its soft launch at the 6th Floor, Global Link Center, Shaw Boulevard, Barangay Wack-Wack, Mandaluyong City.
Led by a powerhouse team of seasoned professionals, Ascendra International aims to redefine how network marketing is done—through ethical practices, product-first strategies, and the integration of smart technologies.
At the heart of this bold launch is a team with decades of combined experience in the direct selling and multi-level marketing (MLM) industries: CEO Engr. Jurgen Daniel Gonzales, a 30-year MLM veteran and respected industry trainer, Chief Strategy Officer Joseph Lim, an award-winning strategist recognized as Top Male Networker by Business For Home, Chief of Operations Miko Imson, a training innovator with international expertise and Chief Financial Officer Francesca Fugen, a serial entrepreneur and advocate for women and mental health.
“We are not just building a company, we are reshaping an entire industry. Ascendra means ‘to rise,’ and that’s exactly what we intend to help others do,” said CEO Engr. Jurgen Gonzales in his launch address. “We are not just building a company, we are reshaping an entire industry.”
In an industry often criticized for aggressive recruitment models and unsustainable hype, Ascendra sets itself apart by embracing a product-first, technology-empowered model. Their approach pivots away from traditional recruitment-centric tactics and toward real business ownership backed by automation tools, AI-powered platforms, and accessible education systems.
“Our ecosystem is designed not just for profit, but for purpose,” added Chief Strategy Officer Joseph Lim. “We’re here to empower individuals to uplift others, create legacies, and build businesses with integrity.”
This emphasis on purpose over profit is central to Ascendra’s mission: to create a global network of leaders who uplift, serve, and leave a meaningful legacy.
With tools that streamline operations and training, Ascendra is targeting a new generation of Filipino entrepreneurs—those seeking authentic, scalable, and ethical business opportunities. The company’s smart systems are designed to reduce the learning curve and support distributor growth with real-time insights and mentorship.
Chief Financial Officer Francesca Fugen, known for her fiscal leadership and mental health advocacy, emphasized the brand’s commitment to long-term growth: “This is not a short-term play. We’re here to build something that lasts—financially, ethically, and personally for our community.”
Meanwhile, COO Miko Imson highlighted the importance of culture: “We’ve built our training from the ground up with our people in mind—empowering teams with systems that scale and leaders that serve.” (with reports from Loyd Pino)
