To celebrate a decade of style and cultural impact in the Philippines, global lifestyle brand New Era is taking its anniversary to new heights—literally.
On July 12, the brand will stage Metro Manila’s biggest drone show at the SM Mall of Asia, delivering a spectacular aerial performance that pays tribute to New Era’s rich heritage and evolution.
Produced by DreamSky Entertainment Inc., the country’s leading drone show provider, the event will feature two major showtimes—8:00 p.m. and 11:00 p.m.—giving fans and the public multiple opportunities to witness the dazzling light display.
The drone show will trace New Era’s journey from its beginnings in New York in 1920 to its Philippine debut in 2015, and its impressive expansion to 11 stores nationwide over the past ten years.
With deep roots in sports, music, and street culture, New Era has grown into one of the most recognizable headwear brands in the world and a strong symbol of personal style and cultural identity in the Philippines.
“10 years on the ground. Now we’re taking it to the sky,” the brand teased in a post on its official Instagram account. “Catch the biggest drone show in Metro Manila as we celebrate a decade of New Era Philippines. You’ve never seen the cap fly like this.”
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Executives and guests from across Asia are expected to attend the event, marking a major milestone not just for the Philippine market, but for New Era’s growing presence in the region.
