The beauty and make-up world is abuzz with excitement as Ever Bilena, one of the country’s leading cosmetics brands, just recently launched a new collection for its iconic shade Toast of New York.
Held at the hip restaurant-bar Uma Nota in BGC, Taguig, the launch introduced exciting new products for Toast of New York, the best-selling and most popular matte lipstick shade of EB. First launched as a classic bullet lipstick, the brick-red hue quickly became a staple in every Filipina’s beauty kit.
Now, Toast of New York is reimagined from one iconic shade to one iconic collection, designed to suit every beauty. The new collection is a 10-piece beauty ensemble that also features two new shades Light and Medium, on top of the Original shade, to flatter all skin tones. The result? A most coveted makeup range consisting of a 9-shade baked eyeshadow palette, along with lip cream, liquid lipstick, and dough blush all available in three shades – Original, Light and Medium.
Another highlight of the glamorous launch is the unveiling of the brand’s digital campaign featuring in-demand actress and model Kaila Estrada, which can be viewed on Ever Bilena’s official Facebook page (https://www.facebook.com/everbilenacosmetics).
Joining the celebration were some of the country’s fashionable stars and personalities including Kaila’s sister, model and actress Inah De Belen Estrada, beauty queens Miss Philippines International 2025 Myrna Esguerra, Samantha Bernardo, Muriel Orias Sy, Nikki Buenaflor, and Cassandra Chan.
The beauty and fashion community also showed their support with popular content creators joining the celebration. Among them were Toni Sia, Michelle Dy, Say Tioco, Nate Javier, Kai Javier, Jasmin Lao, Joce Morales, and Teree Daisuke, as well as in-demand makeup artists Jake Galvez, Muriel Vega Perez, Chuchie Ledesma, Ennah Trinidad, and Czari Domingo.
Toast of New York’s 10-piece collection carries the same share makeup enthusiasts love, but made more versatile than ever. The new collection is available online through Shopee, Lazada and TikTok, and from resellers and Ever Bilena Direct Sales dealers. To know more about Ever Bilena, visit Ever Bilena’s official Facebook page (@everbilenacosmetics) and Instagram (@everbilenaofficial).
