RAWR is simply a stylized name lifted from the word ‘roar’ which represents the sound of the king of the jungle. Awardees each year are those who made a roaring noise in the entertainment industry as a whole.
This year, the set of awards are divided into four categories: The Cub, the Lion, the Pride, and the Royal Awards.
For the Cub Awards, please see the sets of awards at stake:
In any story, he or she is the sidekick, the supporter who cheers for the Bida. Oftentimes, he or she is overlooked and taken for granted, but because of his or her contribution to tell and complete a story—he or she gives the lead a special support system, and because of that—he or she deserves that recognition, too.
Bida means the lead—it can refer to either the star on a television show or in a film. The Favorite Bida is someone who gave a remarkable performance. Though being a protagonist back then are the victims and who allow the antagonist to just abuse him or her; today, the Bida knows how to fight back and still earn the sympathy of the audience.
Any Bida will not be as effective and convincing if his or her ‘kontrabida’ fails to deliver. The said award is given to the antagonist who made the audience hate them because of the guts and he or she can steal the spotlight from the lead if given the chance. With many bankable artists turn into the villains they are now, one can only be hailed as the Ultimate Kontrabida.
Breakthrough Artist of the Year
Not necessarily a newcomer, but he or she is an artist, a personality that rocked the entertainment scene with such a sterling performance and perhaps an achievement that impressed many. It is a matter of leaving a great impact for the Filipino audience to see what he or she can still offer, positively.
Spotlighting the freshest face[s] or maybe those who just ventured into the entertainment circuit is one of the most exciting parts of this award-giving body. He or she has impressed the public or the eyes of scrutinizing critics. Though new, the star has made a good mark and was given that stamp of approval and predicted to have a promising future in the industry.
Each year, the quality of our TV shows or series has become more competitive, innovative, and impressive. Plots get deeper or crazier and the artists become better. Truly, these shows are testaments of how great Filipino artistry is.
It reflects the heart and the soul of an artist and they affect the listeners. This is a song that made the public define a particular emotion—it can be joy, sorrow, or pain. That song is something that most people have that LSS or last song syndrome or can be an anthem for the whole year-round.
From September 2020 to September this year, movies have created abuzz not just because of their topnotch performance, their storytelling but it has somehow caught the attention of both the moviegoers and the critics. Every year, the local and international film industry offer materials that created such a stir and even break box-office records as well.
The pandemic has paved the way for people to get entertainment from online streaming platforms; it also gave birth to more digital content. Thus the rise of digital series. RAWR Awards recognize the efforts and creativity of such production.
Digital Influencer of the Year
The awardee reflects the image of being the most sought-after online influencer of today. With the rise of digital content creators, the competition immediately became tighter; but there’s only one who emerged and gained the trust of the Netizens. The awardee plays a role in advancing and being a responsible online user via social media platforms.
For the Lion Awards, here are the set of awards:
The recognition seeks to recognize an outstanding male star. He stood out from the rest of the nominees for the said category. He has shown versatility and impressive performance for his craft; set a standard. He effectively portrayed the role or the character assigned to him and has affected a great audience, as well.
This is to salute the exceptional performance of an actress. She broke all the norms. She is a woman of both substance and talent, her character has empowered the female populace. The award spotlights how the female artist has debunked the double standards of Filipino on women and has proven that women can take big roles, too.
Most people say that doing drama or action or engaging in a sexy act is difficult to attain, however, making people laugh is even a hard task. Laughter is one of the best medicines there is and someone has to have that timing and the knack of throwing the punchlines to create that engaging humor.
Most people say that doing drama or action or engaging in a sexy act is difficult to attain, however, making people laugh is even a hard task. Laughter is one of the best medicines there is and someone has to have that timing and the knack of throwing the punchlines to create that engaging humor.
Male News Personality of the Year and Female News Personality of the Year
The chosen news personality has done a great job in the field of journalism. He or she has weathered through all the issues thrown at him or her. Apart from that, he or she has showcased the passion and that brand of dedication and determination to deliver newsworthy and noteworthy stories to the public.
Male News Personality of the Year
Female News Personality of the Year
Boys’ Love has become popular during this pandemic. It provided a new opportunity, a new way of understanding what an onscreen tandem is all about. The Thai tandem of #BrightWin as #Sarawat and #Tine in #2gether has sparked the local emergence of local BL stories. It is just proper to recognize the popularity and the following it has created during this time.
The award goes to the artist who nailed both singing and dancing as well. He or she is a true ‘performer’ all-through-and-through and has owned the stage; outdone the strong competition he or she had to face. The award signifies versatility.
He or she is the person and the favorite voice on the radio waves. Although they can only be heard, some radio stations have already managed to combine audio-visual altogether like broadcasting on TV or the Net—his or her intended audience can now see how he or she does his or her job. But that voice does not remain a voice but it has a great responsibility to create an impact as well.
The Favorite TV Host is the face of any show that any audience gets to enjoy watching whether on a weekday or a weekend basis. Some might say that this is the easiest job in the industry, but one cannot make the viewers crave for more without the gab for words and the confidence to carry a show. With his or her charm and commendable skills, this host is truly top-notch.
The third set of awards are under the Pride Awards:
Aside from individual awards, this category recognizes the best group in the entertainment circuit has. There may be people who shine individually, but surely it is a joy to watch a group that does such feat equally.
Even if the digital platform may have somehow overtaken the radio, still the industry refuses to bend but continue to innovate and strive to put up a good fight and be updated or still stay significant over the years. Nothing beats the spontaneity of listening to the radio. Whether inside the office or at the comfort of your room or even driving or even walking, the radio is still and will always stay as a good companion.
The way to success is steep, even the roads going there are rough and bumpy at times. Competitions between stations will forever be fierce; each one trying to outwit, outdo any efforts or initiatives for the ratings’ sake. But at the end of the day, only the one who succeeded in impressing the public with an outstanding branding, quality of output, good public relations, and even better service do matter the most.
We also introduced new categories for this year:
International Superstar of the Year
Filipinos are known to be world-class when it comes to talents. However, to make it huge in the global scene and become a sensation is another story. It recognizes individual[s] or a group[s], who earned the status of being an international superstar apart from being world-class talents.
Vlogger of the Year (Short and Long Forms)
Due to the pandemic, a deluge of vlogs has populated the online space. Many artists joined the bandwagon of creating their brand of content. Mainstream artists saw the platform’s profitability as most of them resorted to coming up with their vlogs whether short or long forms. However, it’s not how profitable their ventures are, but it’s how the vlogger is in making an impact in the lives of his or her viewers.
Vlogger of the Year (Short Form)
Vlogger of the Year (Long Form)
The psychology and phenomenon of love teams in mainstream entertainment continue to thrive. In the vlogging community, it has also become a trend. The award recognizes couple-influencer who are just popular but both inspiring and engaging.
It is undeniable that gaming has evolved and has affected a lot of humans in this day and age. The gaming scene is now a sport. Thus, it is but fitting to recognize those who excel in this field, too. Gaming has fostered camaraderie or bonds not just locally but internationally.
Providing fresh content regularly to an audience is a gargantuan task. It is like a producer for a segment of a particular show or an entire production. For any creator, it is challenging and also motivating. The intention is not only to entertain but to educate and inspire the viewers, too.
A podcast is an episodic series of spoken-word in digital audio files that users can download for easy listening. This award seeks to recognize a podcaster who provides a meaningful listening experience–it can be entertaining or educational for his or her listeners.
All winners are determined via 30% online votes; 30% activities/searches within LionhearTV; 30% Blogging community, and selected PR agencies/brands.
A new challenge:
In every success of any artist, a certain following or supporters or fan club is his or her or their lifeblood. The fans’ undying support is priceless. Thus, it is just fitting to honor them with this award.
For this year, fans can both cast their vote through the website: lionheartv.net (50%) as well as posting on Twitter (50%). To vote on Twitter, tweets must include the hashtags #RAWRAwards2021 and #RAWR+(Fandom name).
The last set of awards are for the ROYAL Awards: Trending Show of the Year, Most Admired Celebrities, Brandspeak, PRs of the Year, and PR Persons of the Year.
Voting starts on October 18 until November 28, 2021.
This year’s theme for the RAWR Awards is ‘Pagsibol,’ which promises a surprise announcement during the awards night itself.
Last year, around 200 members of the blogosphere supported the digital awards, attended by all winners and their respective fans or followings.