Vampires and werewolves of ABS-CBN’s newest fantasy series “Imortal” took their first bite on the nationwide viewership shares and scored a rating of 34.4% on its premiere episode beating its rival program with only 22.7%, according to data from Kantar Media.
The primetime soap topbilled by John Lloyd Cruz and Angel Locsin immediately hit second place with a rating of 34.4% when it premiered oct 4 and it was only a decimal point behind top-rater “Noah” (34.5%).
As a new addition to the Primetime Bida line-up, “Imortal” beefs up ABS-CBN’s already unbeatable primetime block this October, picking up from its dominance last September where it scored an average audience share of 40% versus GMA 7 with only 34%.
TV5 ranked far third and remained stagnant it its place with a meager 8% audience share. Fourth placer Studio 23 is fast catching up with 5% share or only three points behind TV5. Its audience share has been on an uptrend since January month-on-month.
Nine out of the top ten most-watched programs nationwide for September were produced by ABS-CBN. These are “Agua Bendita” (32.6%), “Noah” (34.1%), “TV Patrol” (32.6%), “Wansapanataym” (29.1%), “Momay” (27.7%), “Maalaala Mo Kaya” (27.4%), “Idol” (26.9%), “Kokey@Ako” (25.9%), and “TV Patrol Weekend” (24.8%),
ABS-CBN remains the undisputed leader on weekend programming beating all other shows. “Wansapanataym,” “Maalaala Mo Kaya,” and “TV Patrol Weekend” were among its top-raters and no other weekend programs from GMA7 and TV5 made it to the overall top 20 chart.
Meanwhile, noontime program “Pilipinas Win na Win” already bounced back to the top 15 programs nationwide last Monday (Oct 4) and gradually gaining momentum on its time block when the show introduced its new hosts Rico Puno, Marco Sison, Rey Valera, and Nonoy Zuniga.
ABS-CBN’s AM radio station DZMM Radyo Patrol 630 continues to conquer radio airwaves in Mega Manila for the month of August with an audience share of 32% based on the 2010 Nielsen Mega Manila RAM. Its FM counterpart Tambayan 101.9, on the other hand, remains steady at the number two spot among all FM stations.
Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.
