When History & Technology Collides
February 6, 2015: Technology giant, Samsung Electronics Philippines Corp. (SEPCO) and Lopez Museum & Library team-up for an exhibition called “Propaganda”.
The exhibit introduces digital technology to the Filipino’s museum experience and meant not just to inspire spectators, but to enlightened them on how innovation can make a third world country like ours, progressive.
Moreover, Propaganda is an exhibition that would allow one to pass the thin line between history, art, technology & changes. Being featured here is a digital application called “Facets” installed to Samsung Smart TV and mobile devices. Vivid details behind Juan Luna’s España Y Filipinas paintings, for example, were revealed through ultra-violet scans. It rivets a wondering eye’s attention and those who seek a more innovated approach between traditional and modernity.
According to campaign’s curator, Mr. Ricky Francisco, the exhibition’s conception was made possible in restrospect of the 70th commemoration of World War II’s end. Likewise, in memory of one of the country’s well-respected artist of his time, CCP’s 13th Artist Awardee Don Salubayba. Unfortunately, the latter missed his recognition had since he expired during the brainstorming process. Nevertheless, the event was also made as a special tribute for him for being such “a man for others”.
Timeless experience
An array of classic collections were posted for an older spirit to ponder to, and the younger ones to appreciate. Amongst them are photos from past LVN films, posters from WWII battles, imprints, rare maps of the Philippines, among others. Most noted were award winning pieces of the likes of Juan Luna and Félix Resurrección Hidalgo, along with other national artists whose unseen talents by many were summoned and showcased anew via the contemporary exhibition. Its pretty amazing on how the most of mundane details transformed into works of art by these greats. It grows dearer here as it age.
In reflection,
To “reflect on where we, as a country, have been and where we are going”, thus quoted by Ms. Ethel Villafranca among the event organizer. The campaign involves the public to feel the important relations of culture and history through those old records of history and framed arts made centuries ago, and be more vigilant with the ideas being presented in media nowadays.
Missed not this chance to reconcile your past and present. Propaganda will be opened to public from February 6 to May 30, 2015. Everyone’s invited.
Sidenote: For museum tour details, shuttle service and fees, contact Irene Venturina at +63 2 813 0953 or +63 927 425 7853 or email irene@artfairphilippines.com. opez Museum and Library is at the G/F Benpres Bldg., Meralco cor. Exchange Rd., Ortigas Center, Pasig City.Museum and library hours are 8-5pm Mondays -Saturdays.
