May 14, 2015 (Redwood City, California) – CableFAX, a leading industry trade publication in the U.S., announced today the finalists for the 2015 FAXIES Awards. ABS-CBN The Filipino Channel (TFC) scored big, landing as finalist for its TFC 20th Year Anniversary Campaign in two categories: Brand Image and Positioning Campaign and Integrated Marketing Camapign – Company.
TFC’s partner, International Media Distribution, also earned a finalist slot under Trade Show Marketing/PR for the entry, “NCTA 2014 TFC 20th Anniversary Karaoke Party & Gift Bag”. It is also a three-time finalist under the Shoestring Marketing Category.
The highly coveted and prestigious award recognizes industry leaders that achieve excellence across all areas of public relations, marketing and sales. The winners and honorable mentions of the FAXIES Awards 2015 will be announced on June 19 at the Grand Hyatt in New York City.
Brand Image and Positioning Campaign
· ABS-CBN International – TFC 20th Year Anniversary Campaign
· American Heroes Channel – 2014 Brand Launch Spot
· HGTV – Santa HQ
· NBC UNIVERSO – Look and Feel Campaign
· Pop – TVGN Rebrand to Pop
· TLC Marketing –
· truTV – #HaveUFoundtruTV
· Viewpoint Creative – Scripps Networks Travel Channel Brand Upfront and On-Air Spot
Integrated Marketing Campaign – Company
· ABS-CBN International – TFC 20th Year Anniversary Campaign
· Big Ten Network – College Sports
· Comcast Cable – Emily’s Oz
· Grupo Gallegos – Because I Can
Trade Show Marketing/PR
· A+E Networks – Bates Motel Comic-Con Presence 2014
· A+E Networks – Bates Motel SXSW Facade and Party
· BET Networks – BETN Pavilion at BET Experience
· International Media Distribution – NCTA 2014 TFC 20th Anniversary Karaoke Party & Gift Bag
· Lifetime – Witches of East End at SDCC
Shoestring Marketing
· HBO Program Advertising – The Leftovers Season 1 at San Diego Comic-Con 2014
· International Media Distribution – DW (Amerika) Gift With Purchase Campaign
· International Media Distribution – TV JAPAN HD Charter Launch
· International Media Distribution – Xfinity Store Filipino Event
· MTV World – Rebel Music: Native America
· truTV – Hennessey Upload with Shaq
