Hashtags on Twitter Enable Conversations About Television Shows
In one example cited was Twitter. TV shows rely so much on promoting on TV, becoming linear and predictable, with how much viewership share it can capture. However, after it made a trending activity in Twitter, Nielsen says its predictions’ accuracy increased from 48 percent to 65 percent. To be clear, the findings do not necessarily mean that Twitter TV activity causes larger audience sizes,” writes the unnamed author of the Nielsen.com post. It may be an indication that Twitter is not a major factor that can drive eyeballs to shows but what Twitter can do for other benefits are more engagement or higher recall of shows (and commercials).
Twitter isn’t as popular as Facebook, but it still has nearly 200 million users. Television networks are taking advantage of this large market to engage with their fans. For instance, many television shows now display hashtags in the bottom corner of the screen during shows so fans can easily get on twitter and see what others are saying about the show, enticing response and virality. Anyone can search these hashtags on Twitter and follow along, even if they don’t want to participate in the conversation.
To cite how ALDUB has made these breakthroughs possible more than any other TV shows in the Philippines, here are some of their top trends that garnered not just hundreds of thousands but millions every week;
