GMA Network, mum about “The Cure’s” pilot episode

  • “FPJ’s Ang Probinsyano” is ABS-CBN’s biggest and still undefeated for more than two years
  • GMA Network’s newest attempt to challenge the unrivaled “FPJ’s Ang Probinsyano” is obviously a failure
  • GMA Network announced “The Cure” as one of the shows supposedly to air in 2013 but it only materialized five years after.
  • AGB Nielsen (GMA Network) is known for releasing selected urban areas only data while Kantar Media (ABS-CBN) is known for providing ratings coming from both urban and rural 

How did the pilot episode of “The Cure” fare in the ratings game based on AGB Nielsen and Kantar Media data?

TV Ratings

While AGB Nielsen NUTAM has not published any data for a week now (since “The Cure” premiered on April 30), Kantar Media was quick to release the overnight results as the leading Kapamilya primetime series “FPJ’s Ang Probinsyano” remain unrivaled in national TV ratings after it beat its new rival show on its pilot, keeping its spot as the most watched program in the country last Monday.

The series opened the week strongly as it garnered a national TV rating of 41.2%, compared to “The Cure” the only got 17.9%, according to data from Kantar Media.

While Kantar Media is known for providing the latest ratings, AGB Nielsen was known for late release TV ratings since last year.

The Cure

May Kapuso believed that GMA Network’s  “The Cure” could end Philippine TV’s currently-airing longest-running TV series being aired on ABS-CBN for more than two years now.

Titled “The Cure,” the ambitious soap aims to replicate settings of cinematic proportions when an experimental drug that kills cancer cells endangers an entire nation with its side effect: The mutation of a dangerous and highly contagious virus called the Monkey Virus Disease or MVD, which causes seizures to those infected, eventually causing them to be rabid and violent.

The show’s director Mark Reyes during its grand media presscon told the members of the press that they’re ready to battle against “FPJ’s Ang Probinsyano” and they’re very much prepared for the competition.

“Oh yeah, oh yeah. But it’s the same team that beat them, it’s the same team behind Encantadia, so I’m ready for the fight. I’m kidding. But yeah, they need competition, di ba?”

“Garantisado po na mapupusuan ito ng mga Manilenyo hanggang mga Probinsyano!”

Pilot ratings determine the fate of the show

The pilot rating of a show is one the most important to determine if the show’s gonna get an extension for few weeks or (if lucky) another book or season. The usual one season for Philippine TV is 3 months or 60 episodes (weekday primetime/daytime series).

So, is “The Cure” a hit or a miss on Philippine TV? Based on Kantar Media, it’s a miss. How about AGB Nielsen NUTAM, GMA Network’s ratings provider? Is silence means yes?

Let’s look back at some of GMA Network’s series pitted against “FPJ’s Ang Probinsyano”:

1. Marimar
Episodes: 100
Dates Aired: August 24, 2015 – January 8, 2016

Pilot: September 28, 2015
Kantar Media: FPJ’s Ang Probinsyano (41.6%) versus Marimar (16.3%)
AGB Nielsen: FPJ’s Ang Probinsyano (24.7%) versus Marimar (19.3%)

2. Little Nanay
Episodes: 93
Dates Aired: November 16, 2015 – March 23, 2016

Pilot: January 11, 2016
Kantar Media: FPJ’s Ang Probinsyano (37.0%) versus Little Nanay (17.2%)
AGB Nielsen: FPJ’s Ang Probinsyano (22.3%) versus Little Nanay (22.9%)

3. Poor Senorita
Episodes: 79
Dates Aired: March 28 – July 15, 2016

Pilot: January 13, 2016
Kantar Media: FPJ’s Ang Probinsyano (42.3%) versus Poor Senorita (16.6%)
AGB Nielsen: FPJ’s Ang Probinsyano (22.4%) versus Poor Senorita  (21.5%)

4. Encantadia
Episodes: 218
Dates Aired: July 18, 2016 – May 19, 2017

Pilot: July 18, 2016
Kantar Media: FPJ’s Ang Probinsyano (42.4%) versus Encantadia (21.0%)
AGB Nielsen: FPJ’s Ang Probinsyano (24.2%) versus Encantadia (26.1%)

5. Mulawin VS. Ravena
Episodes: 85
Dates Aired: May 22 – September 15, 2017

Pilot: May 22, 2017
Kantar Media: FPJ’s Ang Probinsyano (41.1%) versus Mulawin VS. Ravena (22.5%)
AGB Nielsen: FPJ’s Ang Probinsyano (12.7%) versus Mulawin VS. Ravena (12.2%)

6. Super Ma’am
Episodes: 95
Dates Aired: September 18, 2017 – January 26, 2018

Pilot: September 18, 2017
Kantar Media: FPJ’s Ang Probinsyano (43.2%) versus Super Ma’am (18.7%)
AGB Nielsen: FPJ’s Ang Probinsyano (12.4%) versus Super Ma’am (9.5%)

7. Alyas Robin Hood 2
Episodes: 75
Dates Aired: August 14, 2017 – November 24, 2017

Pilot: August 14, 2017
Kantar Media: FPJ’s Ang Probinsyano (39.8%) versus Alyas Robin Hood 2 (18.9%)
AGB Nielsen: FPJ’s Ang Probinsyano (11.8%) versus Alyas Robin Hood 2 (10.7%)

8. Sherlock Jr.
Episodes: 63
Dates Aired: January 29 – April 27, 2018

Pilot: January 29, 2018
Kantar Media: FPJ’s Ang Probinsyano (40.2%) versus Sherlock Jr. (19.4%)
AGB Nielsen: FPJ’s Ang Probinsyano (12.1%) versus Sherlock Jr. (11.4%)

9. The Cure

Pilot: April 30, 2018
Kantar Media: FPJ’s Ang Probinsyano (41.2%) versus Sherlock Jr. (17.9%)
AGB Nielsen: FPJ’s Ang Probinsyano (Missing) versus Sherlock Jr. (Missing)

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ABS-CBN3131 AGB Nielsen387 AGB Nielsen NUTAM187 FPJ's Ang Probinsyano167 GMA Network1296 GMA The Cure23 GMA The Cure Pilot Rating1 Kantar Media1730 The Cure33

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