- ABS-CBN announces appointment of Adrian Whant as Global Monetization Strategist and Brand Solutions Head
- Whant will lead the development and execution of strategies, plans and programs to create content monetization opportunities across the entire content portfolio of ABS-CBN Global and at the same time maximize revenues by creating brand solutions for clients
ABS-CBN Global, the organization that oversees all international subsidiaries of ABS-CBN Corporation, the largest Filipino media and entertainment company in the world, has named Adrian Whant as Global Monetization Strategist and Brand Solutions Head. He will report to Olivia de Jesus, chief operating officer of ABS-CBN Global.
In this newly created role, Whant will lead the development and execution of strategies, plans and programs to create content monetization opportunities across the entire content portfolio of ABS-CBN Global and at the same time maximize revenues by creating brand solutions for clients.
“We are pleased to welcome Adrian to the ABS-CBN Global family,” said De Jesus. “As we venture into content creation for a new generation of multicultural audiences, Adrian’s experience in strategic marketing and revenue optimization will be instrumental to our company’s growth.”
Prior to joining ABS-CBN, Whant led for six years NBCUniversal Hispanic Group’s Digital Ad Sales Marketing efforts by connecting Fortune-500 brands with U.S. Hispanic audiences across digital and linear platforms and the NBCUniversal portfolio.
Part of his successful career also includes a stint in NBCUniversal as VP of Integrated Marketing & Network Partnerships during which he headed strategy for revenue-generating marketing solutions in partnership with content creators including Broadway Video, Buzzfeed, Mashable, Tastemade, Vox Media and Fluency Studios as well as social media networks to deliver award-winning branded content on behalf of advertisers.
At NBCUniversal/Telemundo, Whant’s experience and marketing leadership helped earned business with top U.S. advertisers such as Allstate, Coca-Cola, GM, L’Oreal, Procter & Gamble, Samsung, State Farm, Target, and movies studios.
After spending over a decade working in digital and consumer marketing, Whant worked at Walmart.com and Genentech which expanded his expertise in understanding how to reach diverse audiences with varied consumer needs.
Whant holds an M.S. in Integrated Marketing Communications from Golden Gate University, San Francisco.
