- Jollibee Studios is the first-channel-of-its-kind in Philippine branded entertainment.
- It will feature various series that will make its viewers laugh, cry, and fall in love.
- The Studio has been awarded the YouTube Silver Play Button for reaching the 100,000 subscribers mark.
With their memorable ads over the years, Jollibee has been known to be quite the storyteller. As the company continues with its goal to touch the hearts of Filipino diners; it is expanding not only around the world, but also digitally with the launch of Jollibee Studios.
The director and actors from the series, along with Jollibee executives, influencers, and media guests, graced the launching event held at Metrotent Convention Center in Pasig City.
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Jollibee Studios is the first-channel-of-its-kind in Philippine branded entertainment, and aims to deliver quality content that is bound to make viewers cry, laugh, fall in love, and more. The initiative was born due to the amazing response of its viewers on the heartwarming content that food company has put in.
“This all-new entertainment channel stems from the wonderful reception towards our latest digital content that we’ve received not only from our fans online but from global industry leaders,” said Arline Adeva, Jollibee AVP for Brand PR, Communications and Digital.
Jollibee Studios brings together a team of creatives, directors, performers, and production professionals to conceptualize and produce compelling stories of Filipinos and with the brand.
The Studio houses the brand’s digital hits, including the well-loved Kwentong Jollibee videos, two seasons of the quirky, star-studded JolliSavers series 14/29: Petsa de Peligro JolliSery, and the exciting JolliDance Showdowns starring the brand’s most lovable mascot. All of these digital-led projects racked up impressive figures of views, reactions, shares, and comments on Jollibee’s official Facebook page and YouTube channel.
The latest series to burst forth from the Jollibee Studios stable is Chickenjoy Perfect Pair’s One True Pair, a romance-serye with episodes under the direction of acclaimed hitmakers JP Habac and Antoinette Jadaone. Two episodes–both revolving around love and perfect pairs–will be serving the most relatable ‘kilig’ starting November 22.
Moreover, the Jollibee Studios YouTube channel boasts of over 243,000 subscribers to date, making it the most subscribed and most viewed top restaurant brand-owned channel in the country.
To recognize this milestone, Google was present during the launch to award Jollibee Studios the YouTube Silver Play Button Award. This is a recognition only given to content creators whose channels have reached the 100,000-subscriber mark.
“Pinoy Netizens can expect more exciting, engaging, and heartwarming content to come their way in the very near future, all from Jollibee Studios so we can encourage everyone to subscribe and keep watching!” concluded Adeva.