in

4As inks partnership with Cannes Lions

  • The 4As is now the Official Festival Representative of Cannes Lions and Spikes Asia in The Philippines
  • Since its introduction in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year
  • The 4As, which brings together the country’s leading creative agencies, will promote the festivals in the country through its educational and professional development programs

The Association of Accredited Advertising Agencies of the Philippines (4As) has been appointed as the Official Festival Representative for the Philippines of two of the most prestigious creative festivals in the world—Cannes Lions and Spikes Asia.

The agreement was announced at the 4As Agency of the Year award ceremony at the Makati Shangri-La Hotel last July 25. The partnership was made in principle at the recent 2019 Cannes Lions Festival in France with Phil Thomas, Chairman of Cannes Lions and David Guerrero, Chairman of the 4As, on behalf of the organization’s 2019 board. The contract was signed this month.


Tech Jungle: VIVO V17 PRO Review


“This partnership between the 4As and Cannes Lions strengthens our belief in creativity as the key to effective communications,” Guerrero said. “We believe that through this agreement, we can help inspire more creative professionals and showcase the world-class talent of Filipinos on the global stage.”

“We’re delighted to welcome 4As as the official festival representative of the Philippines for the Cannes Lions and Spikes Asia festivals. This new partnership will ensure that the creative community of the Philippines can continue to benchmark creative excellence globally and regionally, now and in the future,” Philip Thomas, Chairman of Cannes Lions said.

Since its introduction in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes, France to learn, network, and celebrate.

Meanwhile, Spikes Asia, the APAC region’s oldest and most prestigious industry awards is a three-day festival reaching the region’s most influential decision-makers, as well as up-and-coming talent.

The 4As, which brings together the country’s leading creative agencies, will promote the festivals in the country through its educational and professional development programs. It will also nominate jury members and inspire new generations of Filipino marketers and creatives by showcasing the best creative communications in the world.

For more information about 4As and its activities, like and follow its Facebook page at https://facebook.com/4AsPhilippines.

Comments

Written by Lion's Den

LionhearTV has always believed in what the everyday reader can contribute, and has always been open to receiving input, help, or leads on stories. Readers are always encouraged to drop us their thoughts either by either by leaving a comment on a post, or contact us directly – email us at [email protected]

Cathy Garcia-Molina says she saw John Lloyd Cruz in Alden Richards while directing ‘Hello, Love, Goodbye’

ABS-CBN authors to share relevant insights in 2019’s Philippine Readers and Writers Festival