Filipinos across the country still tune into ABS-CBN for their daily news and entertainment fare as the network logged an average audience share of 44% in October, versus GMA’s 31%, according to data from Kantar Media.
Meanwhile, ABS-CBN also won all time blocks in October, asserting its lead in primetime (6:00 PM-12:00 MN) where it recorded 47% share, versus GMA’s 32%; in the afternoon block (3:00 PM-6:00 PM) with 45%, compared to GMA’s 34%; in the noontime block (12:00 NN-3:00 PM) with 44%, versus GMA’s 30%, and in the morning block (6:00 AM-12:00 NN) with 38%, in contrast to GMA’s 27%.
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Likewise, the Kapamilya network also emerged triumphant again Metro Manila as it registered 41% share, versus GMA’s 25%. In Mega Manila, ABS-CBN registered 35%, while GMA got 32%.
In Total Luzon, ABS-CBN earned 40%, versus GMA’s 33%. It also won in Total Visayas with 53%, beating GMA’s 25%, as well as in Total Mindanao with 49%, trailing GMA’s 28.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.