AllValue, the Villar Group’s holding company for its investments in retail, has partnered with insights-led engagement platform MoEngage to further boost their digital growth for AllHome, Philippines’ pioneering one-stop full-line home center, and AllDay, the country’s fastest growing supermarket and a leading player in the mid-premium segment.
This announcement comes after the recent surge in E-commerce sales in the Philippines. AllValue aims to capitalize on this online sales momentum through an in-depth look into customer behavior data.
Through its optimized E-commerce platforms, AllValue is able to telegraph current customer behaviors by providing relevant product recommendations, sorting out logistic challenges for home deliveries, and allowing safe payments to offer a comprehensive and convenient E-commerce experience. This is the exact window where an insights-led engagement platform like MoEngage can provide breakthrough insights to push AllHome and AllDay ‘s E-commerce initiatives to the next level.
“We are betting big on the current digital wave that will expand the E-commerce market size in the Philippines. With more and more customers discovering our enhanced E-commerce experience, we recognized the need to align ourselves with a data-driven mindset to mount effective customer-facing campaigns and to further drive our platforms’ development,” says Camille Villar, AllValue Vice Chairman.
AllDay’s challenge is to make sense out of large-scale retail data that is primarily undifferentiated. However, AllHome, on the other hand, wants to unearth insights and patterns for its broad spectrum of customers: from homeowners to architects, engineers, and designers.
“To sell premium retail products, one must put together a great website and an awesome checkout experience. However, that is not enough in the hypercompetitive E-commerce world. One must complement it with well-timed and limited offers for browsed products that are simply hard to put down. Product differentiation alone might not cut it for many businesses who plan to make a shift to online sales. Consumer brands also need to focus on a customer-centric engagement strategy, and that’s where MoEngage can help,” says Saurabh Madan, General Manager, General Manager, Australia & New Zealand and South East Asia at MoEngage.
