The Darna star and Kapamilya actress Jane De Leon admitted that it was impossible to say no to becoming the ‘viral’ collagen drink brand’s first celebrity endorser.
De Leon is back in the limelight, after her successful stint as ABS-CBN’s Darna. This time, she is a health and beauty advocate, as she takes on the role of being the first celebrity endorser of the collagen drink, Freshies Juju Glow.
During her contract signing at the Shangri-La The Fort, yesterday, April 29, she could not help but beam with excitement for her new role. She told the press why she did not hesitate to take the offer and become the product’s face.
“Actually, before I became an ambassadress for this product, out of curiosity na rin, na-curious ako, kasi aminin naman natin, it’s all over the social media,” she said, referring to the viral campaign ad of Freshies Juju Glow which has so far amassed more than 150 million views on TikTok and Shopee.
“After that, nag-order ako, and tin-ry ko siyempre, and nagustuhan ko kasi it’s my favorite. So tried and tested ko talaga.”
Being an already beautiful actress whose glow truly reflects both off and on the screen, de Leon’s move to endorse a beauty product that promotes beauty and health seems a bit redundant. She has this to say on the matter: “Sa akin po kasi, yung maintenance? Kailangang ma-maintain lagi. It’s not just because you have a healthy skin na, hindi mo na kailangan i-maintain ang katawan mo or skin mo. I think it helps to use collagen..”
“Isa sa mga nagustuhan ko rin is it’s zero sugar. So, maraming mga tao na sensitive sa ganyan, tinitingnan nila lagi ‘yung label, and for me, lalo na sa mga nagdadiet at ayaw mag-gain ng weight, perfect talaga sa kanila to.“
Ms. Acee Sayson, the CEO of Juju Glow Beauty and Wellness Corporation, also shared that aside from the current Avocado Milk variant of Freshies, more flavors are to be released in the future, to match their patrons’ delicate tastes. Of course, the Avocado variant alone is enough invitation to try this healthy collagen drink.
Browse through the gallery below, to see shots taken from Jane de Leon’s official launch as the new brand endorser of Freshies Juju Glow.