Close Menu
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
What's Hot

Slot Machine Announces festival dates in Singapore and South Korea

May 28, 2025

Visa strengthens financial inclusion for Filipino SMEs with innovative payment solutions

May 28, 2025

Tired of Messy Floors and Costly Cleanups? Here’s a Smarter Way to Clean Your Home

May 28, 2025
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram YouTube TikTok
LionhearTVLionhearTV
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
LionhearTVLionhearTV
Home»Press Release»On World Hunger Day, Globe kicks off its culinary crusade against hunger with Longest Hapag Food Festival Series
Press Release

On World Hunger Day, Globe kicks off its culinary crusade against hunger with Longest Hapag Food Festival Series

LionhearTVBy LionhearTVMay 28, 2023No Comments3 Mins Read
Share
Facebook Twitter Reddit Pinterest Email

Standing firm against hunger, Globe launches the Longest Hapag— a five-month nationwide food festival series. The campaign kicks off in time for the commemoration of World Hunger Day this May 28, amplifying the global call to eradicate chronic hunger.

This initiative is part of the Globe-led Hapag Movement, which aims to help address the staggering problem of involuntary hunger among 13.5 million Filipinos. The advocacy raises funds and spreads awareness about the problem while empowering communities to create sustainable livelihood.

“Involuntary hunger is one of the critical societal challenges of our time. With the Longest Hapag, we are leveraging strategic partnerships and collective effort to confront the hunger problem that continues to affect our nation,” said Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer.

The campaign calls on restaurants, food chains, chefs, commercial centers, brands and civic organizations to mount fundraising efforts through their food offerings to support the Hapag Movement. This united front will create a ripple effect of change, reflecting the campaign’s core message: Be part of the Longest Hapag and help make a difference.

The Longest Hapag will also align with local food festivals across the country, ultimately culminating on World Food Day on October 16, 2023.

Chef Jessie Sincioco is the first culinary expert turned advocate who supported the Hapag Movement. She launched a special Hapag menu where half of proceeds go to the implementing partners and their family beneficiaries. The Longest Hapag campaign was inspired by Sincioco’s project Chefs Unite, which seeks to encourage chefs from around the world to support the Hapag Movement. Chefs Sau del Rosario and Kay Carreon have signed up to support the movement.

With successful fundraising activities such as the recent Hapag ni LuzViMinda fund-raising dinner, and Chef Kay’s generous contribution of her book proceeds, Chefs Unite exemplifies the profound impact that the culinary industry can have on the cause.

Despite a slight decrease in food insecurity to 9.8%, hunger remains higher than pre-pandemic levels in the Philippines. It ranks 67th out of 113 countries in the 2022 Global Food Security Index, falling below the global average. As such, Globe’s efforts aim not just to alleviate immediate hunger but also to address these long-term challenges.

“We invite everyone to be a part of the Longest Hapag and make a tangible difference. By working together, we can help families conquer the problem of involuntary hunger and help uplift the lives of our fellow Filipinos,” Crisanto added.

The Hapag Movement brings life-enabling support through supplemental feeding and livelihood opportunities to hunger-afflicted communities through its mobilization partners Ayala Foundation Inc., Caritas Philippines, Scholar of Sustenance, Tzu Chi Foundation and World Vision.




For more information about the Longest Hapag movement and how to get involved, email us at globeofgood@globe.com.ph or visit the Hapag Movement website. #UniteForHapag.

Comments

Globe Longest Hapag Food Festival World Hunger Day
Share. Facebook Twitter Pinterest LinkedIn Reddit Email
Previous ArticleDid Vice Ganda throw shade at ‘Tropang LOL’?
Next Article Julie Anne San Jose declines a showdown with Sarah Geronimo but welcomes a duet with the Popstar Royalty!
LionhearTV
  • Website
  • Facebook
  • X (Twitter)
  • Instagram

LionhearTV has always believed in what the everyday reader can contribute, and has always been open to receiving input, help, or leads on stories. Readers are always encouraged to drop us their thoughts either by either by leaving a comment on a post, or contact us directly – email us at lionheartvnet@gmail.com.

Related Posts

Slot Machine Announces festival dates in Singapore and South Korea

May 28, 2025

Visa strengthens financial inclusion for Filipino SMEs with innovative payment solutions

May 28, 2025

Tired of Messy Floors and Costly Cleanups? Here’s a Smarter Way to Clean Your Home

May 28, 2025

HOPE Launches Generation HOPE with Filipino Brands to Build Classrooms for the Next Generation

May 28, 2025
Add A Comment

Comments are closed.

Find us on Facebook
Blogmeter.Top



Trending

Philippine Showbiz’s Triple Threats: Multi-Hyphenate Queens Shining Bright

May 28, 2025

10 New and Upcoming Philippine TV Shows to Watch Out for in 2025

May 27, 2025

Why ‘Pinoy Big Brother: Celebrity Collab Edition’ Might Be the Franchise’s Finest Season Yet

May 22, 2025

2025 Midterm Elections: An Eye-Opener for Celebrities Entering Politics and Voters

May 20, 2025

Christopher Diwata: From Viral Meme to Heartwarming Hero

May 20, 2025
Showbiz News

Bong Revilla Jr. to file Cyber Libel cases over Fake News blamed for 2025 Election loss

May 28, 2025

Cristy Fermin reacts to Vice Ganda’s vlog confrontation with MC Muah: ‘Masyado akong naapektuhan’

May 28, 2025

Angela Ken holds on to love in new single ‘Pwede Bang Mamaya?’

May 28, 2025

OPM icon Freddie Aguilar dies at 72

May 28, 2025

Philippine Showbiz’s Triple Threats: Multi-Hyphenate Queens Shining Bright

May 28, 2025
Most Viewed

Slot Machine Announces festival dates in Singapore and South Korea

May 28, 2025

Visa strengthens financial inclusion for Filipino SMEs with innovative payment solutions

May 28, 2025

Tired of Messy Floors and Costly Cleanups? Here’s a Smarter Way to Clean Your Home

May 28, 2025

Bong Revilla Jr. to file Cyber Libel cases over Fake News blamed for 2025 Election loss

May 28, 2025

HOPE Launches Generation HOPE with Filipino Brands to Build Classrooms for the Next Generation

May 28, 2025
eMVP Digital is an online empire that useful pieces of information and a resource for a daily dose of entertainment in all forms. It produces LionhearTV.net, Dailypedia.net, RAWR Awards, RAWRMag, DailyPIPOL, and Broken Lion. These platforms have a highly-engaged audience per month, which varies from ages and sexes.



Blogmeter.Top
© 2025 LionhearTV.net.
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV

Type above and press Enter to search. Press Esc to cancel.

News Hub
New
Icon
Icon
×
Icon
New
Icon News Hub
Icon News Hub
News Hub Powered by iZooto
You have no new updates. Watch this space to get latest updates.
Unblock notifications to start receiving real time updates. Know More
Link copied to clipboard.