GMA Network has maintained its position as the most trusted news brand for the third consecutive year, according to the 2023 Digital News Report (DNR) by the Reuters Institute for the Study of Journalism.
In the survey, GMA Network obtained a 74 percent trust rating, 4 percent higher than its trust score of 70 percent last year.
Several other major news brands, including Super Balita DZBB, Manila Bulletin, Philippine Daily Inquirer, DZRH, the Philippine Star, and TV5, are tied for second place with a 68% brand trust rating.
ABS-CBN brands Teleradyo and ABS-CBN News, on the other hand, ranked third and fifth with 66 percent and 62 percent trust ratings, respectively.
Regional or local newspapers took the fourth place with 64 percent, while state-run PTV-4 and Radyo Pilipinas secured the sixth spot with a brand trust score of 61 percent, followed by Sunstar in seventh with a trust rating of 58 percent.
In addition to being the most trusted news brand, GMA Network also achieved the highest reach in the country across online and offline platforms, including TV, radio, and print.
GMA News Online had the highest weekly reach at 48 percent, followed by ABS-CBN News Online at 40 percent, Philippine Daily Inquirer at 36 percent, and Yahoo News and Rappler, both scoring 26 percent.
Offline, GMA Network garnered the highest weekly reach at 53 percent, followed by ABS-CBN at 44 percent. Daily broadsheet newspapers Philippine Daily Inquirer and The Philippine Star ranked third and fourth, respectively, with 28 percent and 27 percent reach. CNN Philippines secured fifth place with a reach of 24 percent.
According to the report, radio and TV brands remain the most popular media platforms in the Philippines.
“Radio and TV brands remain the most popular media overall in the Philippines, with the big GMA Network having a dominant audience share: 53 percent accessed it offline and 48 percent online. In February, the network began broadcasting morning news programs in several regions, further boosting local TV news.”
The Reuters Institute commissioned this study to gain insights into news consumption patterns across different countries. The research, conducted by YouGov, involved an online questionnaire administered in late January and early February. The samples were representative of each market in terms of age, gender, and region, with education and political quotas applied in some markets. The data were weighted based on census/industry accepted data.
