Korean-born, LA-based alt pop-star Zeph (full name Zephani Jong) is ready to make her mark on the alt pop world. The social media darling has released her debut album, and it’s a dazzling display of her writing and production capabilities.
Across 11 tracks, Zeph makes it clear that she is elevating pop music to new heights. Fans will find each track as personal as the last, in what Zeph describes as a “diary” album. The budding songstress has been championed and managed by MDDN and signed with Hopeless Records in 2023. Now, she’s ready to bring a new edge to pop music with her debut full-length record.
“It’s just about me figuring out what I want, where every song is like a diary entry which together document one small slope of an emotional rollercoaster. I’ve already grown a lot since then so looking back I feel like some of the songs come off a bit immature, but I guess feelings don’t have an expiration date.”
The album follows Zeph’s previous releases like “like everyone else” and “you don’t like me like that”, which was met with wide support from prominent press and tastemakers across Asia, including Vh1 India, Kpopmap, Media Indonesia. Additionally, the album swept up New Music Friday playlists across eight territories on Spotify Asia and graced the covers of Future Indie on Resso Indonesia and Jasmine on Spotify Asia.
Charismatic internet superstar and singer on the rise Zeph has become a leading voice in a generation of new alt-pop artists. Unafraid to “overshare” online, the 23-year-old uses songwriting to transform personal experiences into meaningful music that has captured the heart of fans globally.
Whether it’s through her songwriting, or her viral Twitter page, Zeph knows how to spin a story like no one else. It’s no wonder hundreds of thousands of fans follow her every move online and 5 million monthly listeners flock to her Spotify page.
Zeph also prides herself on having full creative control of her music, writing and producing tracks entirely on her own as an independent artist. Set on expanding her horizons, Zeph has grown a significant fanbase across Asia which include Jakarta, New Delhi, Kuala Lumpur, Bangkok, and Quezon City in her top 10 streaming cities worldwide.
Now, backed by MDDN and Hopeless Records, Zeph is propelling her recording career to new heights, and the sky’s the limit.
‘character development’ Tracklisting
1. you don’t like me like that
2. like everyone else
3. sorry i’m not
4. game
5. backseat
6. character development
7. walls
8. say it first
9. my best friend
10. until i leave
11. i’m sorry for wasting your time
