In a bold move, the People’s Television Network, Inc. (PTNI), also known as PTV, is setting its sights on becoming the second-largest television network in the Philippines by 2024.
With ABS-CBN facing limitations in its free television reach due to a lack of franchise, PTNI believes it has an opportunity to surpass TV5, currently occupying the second position.
Ana Puod, the General Manager of PTNI, is even more ambitious, expressing hopes that PTV can eventually surpass GMA Network and claim the title of the country’s top television network “within the next few years.”
During a recent Senate Committee on Finance Subcommittee hearing on the Presidential Communications Office’s (PCO) 2024 budget proposal, Puod emphasized the crucial role of support from the PCO and Congress in PTNI’s digital transformation.
The network is seeking a government subsidy of P128.914 million to advance its modernization efforts in the coming year.
Presently, PTNI operates 16 analog transmitters spread across the Philippines. Puod disclosed that the network’s goal is to establish 60 digital transmitters to provide nationwide coverage, alongside constructing its broadcast complex within Metro Manila.
Puod emphasized the importance of financial resources for content creation, explaining that to produce quality content, PTNI requires adequate funding, creative talent, equipment, and innovative ideas. Each digital transmitter costs approximately P25 million.
In addition to expanding its technical capabilities, PTNI has ambitious plans for its broadcast complex. Puod envisions a facility that could rival the likes of Warner Bros. or Universal Studios, offering more than just news studios. The complex would also cater to documentaries, community-focused content, and a wide array of programming covering culture, education, inspiration, sports, and e-sports.
In a bid to increase viewership, PTNI recently launched 14 news programs and plans to organize e-sports competitions while resurrecting the National Quiz Bee.
PTNI’s aspirations signal a significant shift in the Philippine television landscape, and the network appears poised for a major transformation in the coming years.