TikTok, the leading destination for short-form mobile video, is set to unveil its transformative TikTok Fashion Month campaign. This month-long event empowers Filipinos to explore creativity, experiment with diverse styles, and contribute to the evolving fashion landscape within their community.
TikTok Fashion Month offers an array of engaging activities that connect with Filipino fashion enthusiasts and creative minds, allowing individuals to showcase personal styles and unique expressions to a vast audience.
Serving as a virtual runway, TikTok brings fashion inspirations to life with ease. The campaign will kick off in style with a fashion challenge on TikTok, ushering in a stylish transition from traditional Filipiniana to modern Filipiniana aesthetics.
The challenge will be spearheaded by one of the esteemed faces of #TikTokFashion, Lenie Aycardo (@lenie_aycardo), inviting viewers to explore outfits and style inspiration on TikTok.
“As TikTok delves into the world of fashion, we are thrilled to present TikTok Fashion Month — a unique opportunity to discover, learn, and connect.
Throughout the month, users can expect access to exclusive fashion content, behind-the-scenes glimpses into the latest trends, and collaborations with renowned brands and designers. Join us in exploring fresh styles, gaining insights from experts, and becoming part of a vibrant global community.
This initiative reflects our dedication to supporting creators and fashion enthusiasts, underscoring the pivotal role of style in connecting people across borders,” said Celina Tan, Marketing Lead, Philippines, TikTok.
In anticipation of the upcoming celebration, TikTok is gearing up for a series of exciting events for its Filipino community. The TikTok Awards Philippines 2023, scheduled for the end of September, promises not only to honor remarkable creators but also to showcase their exceptional fashion sense on the red carpet.
On a global scale, top-tier fashion creators, including Camille Co (@itscamilleco) and Laureen Uy (@laureenmuy), will come together at the TikTok Global Fashion Mixer in New York City on September 10. This gathering will foster cross-cultural connections and inspire collaboration on a worldwide canvas, reflecting the diverse and vibrant essence of the global fashion community.
In collaboration with the SoFA Design Institute, TikTok will also present the TikTok Fashion Masterclass on September 15, 16, and 22. This exclusive 3-day styling class offers a unique opportunity for fashion enthusiasts to delve into the art of styling. The class is designed to empower aspiring creators with insights from industry experts, providing invaluable knowledge that transcends boundaries.
TikTok also joins forces with The Bench Fashion Week on September 22-26, contributing a showcase of local design, creativity, and innovation, while the Vogue x TikTok Socials Night at the end of September bridges digital artistry and haute couture—offering a seamless fusion of high-fashion with online media.
TikTok will also be the media partner for BYS Fashion Week, an occasion that spotlights the skills of local designers.
Happening on October 5-7, this collaborative effort serves as a testament to TikTok’s dedicated support and amplification of local fashion talent on a major stage. Furthermore, the collaboration showcases TikTok creators participating as attendees and runway models.
In an even grander setting, TikTok-discovered Filipino creators will command attention at the Bangkok International Fashion Week on October 5-8.
This prestigious event offers an international platform for local talents to shine, underscoring TikTok’s commitment to propelling homegrown talent onto the global stage and harmonizing the dynamic energy of TikTok’s fashion community with the broader realm of international fashion.
